uess who's reading newspapers? 5.9 million New Yorkers!
A whopping 80% of adults 55+ are! Baby Boomers are considered marketing's most valuable generation, controlling more than 70% of all disposable income in the U.S. Boomers are healthier and wealthier than ever, and they're still crushing it on a daily basis. They love travel and experiences.
Connect with Boomers in print to ensure that your marketing dollars generate a smart return on your investment. Boomers are far more likely to engage with print than other generations, and they are prime travel prospects.
Reach them where they are – more than 8 out of 10 Boomers read newspapers across multiple platforms. Don't be afraid to ask them to read your message – while some people's attention span is shorter than a goldfish's, Boomers grew up reading, so take advantage of print's long copy format – tell them your story and show them your pictures.
Now, guess who provides a single point of contact for advertising in 9600 newspapers throughout North America?
New York Press Service: We're owned by the newspapers we represent in every state, and we're THE ONLY platform that delivers local engagement on a national scale. Nobody knows the newspapers and the markets they serve better than we do. Here are just a few of the reasons to work with New York Press Service to develop solutions for your destination:
Promote Your Destination to 5.9 million New York State readers for less than $2,500!
New York Press Service is offering NYSTIA members unprecedented discounts to promote your destinations and attractions in every corner of New York State. You won't find a more cost effective solution anywhere!
All pricing includes a 1/8 page ad with color* at no additional charge. Download our New York State Coverage overview HERE.
New York Press Service is not a New York only solutions provider. We offer innovative and effective digital and print marketing and advertising solutions in a brand-safe environment across the nation.
For more information, contact
Director of Revenue Diversification / New Business Development
Albany | Manhattan (Chrysler Building)
0 (518) 464-6483 * M (978) 835-7687 * www.nynewspapers.com
*Ad size approximate due to variations in page size, color subject to availability.