The NYSTIA 2018 print co-op advertising programs generated tens of thousands of leads to participating destinations, generating booking and sales for NYSTIA members. We will build on that success in 2019.
We will be publishing a PURE DIGITAL Co-op program page shortly.
This page reviews the integrated print & digital programs submitted by our print media partners. These programs are critically tied to imminent deadlines for many magazines and newspapers. Please download the NYSTIA Print & Multimedia Co-op Deadlines and the NYSTIA Print & Multimedia Co-op Rates summary sheets beginning to make your 2019 NYSTIA co-op plans.
NYSTIA, in collaboration with our print media partners, is presenting members with a new and innovative range of print media co-op advertising programs. New for 2019, many of our media partners have packaged print and digital components in order to maximize the audience and optimize the impact for your destinations. Additionally, many of our print media partners have provided literature about their products and services beyond the co-op programs in order to make you aware of the array of services and media vehicles available to meet your marketing needs. Most of the profiles will feature "click HERE" links to download this literature.
As we begin the new year, we will be featuring individual media partners in email/blog outreach on a regular basis so that they each have the opportunity to communicate directly with you in a timely manner. It is our hope that this will enhance member-to-member communications and lead to stronger partnerships in the year to come.
Thank you all in advance for your interest and participation in the 2019 print/multimedia co-op marketing programs. I look forward to partnering with you in 2019!
Please make use of the two summary sheets below in developing your 2019 print co-op plans.
AAA Offers New, Robust Multimedia Packages For 2019
The AAA NYSTIA co-ops generated over 13,400 leads in 2018 for participants over the course of spring and fall issues. For 2019, we have enhanced our co-op program to be stronger than ever to build on the momentum we've created with our online presence. Highlights include:
For a complete overview of the AAA/NYSTIA 2019 program, click HERE for the brochure.
Contact Matt to learn more about our enhanced offerings for 2019.
Advertising, Brand & Content Management
(402) 416-2055 email@example.com
AARP 2019 Co-op Targets Life Stage Travel Segments
Participants in the NYSTIA 2018 co-op page were so pleased with the lead generation that we are doubling up in 2019! The 2019 AARP / NYSTIA programs target two different 50+ age segments based on life stage travel preferences and seasonal timing. Regional target of the 2019 NYSTIA Co-op program will be the Mid-Atlantic Region which consists of NY, NJ and PA.
In the April/May issue, we target AARP's age 50 to 59 "active & adventurous" audience, a prime audience going into key vacation months with both couples and family travel peaking. 61% of AARP members took multi-generational family vacations last year (43% more likely than non-members), a segment dominating the leisure travel market!
Later in 2019, for the Oct/Nov issue, target AARP's even larger 60 to 69 "empty nester" audience, a key target for travel destinations during off-peak months when school is in session. Financially secure with fewer obligations, 65% of AARP members took an "empty nester" vacation last year (47% more likely than non-members).
AARP The Magazine April/May issue space deadline is January 25. Act now to secure your space in this issue.
AARP The Magazine Oct/Nov issue space deadline is July 25.
For more information about AARP's audience, contact Colleen:
Integrated Media Sales Director/Co-Principal
York Media for AARP Media Sales
firstname.lastname@example.org for AARP Media Sales
Adams Outdoor Advertising:
Eastern Pennsylvania Billboard Campaigns:
Our Pocono Mountains and Lehigh Valley markets are target-rich with both active families and leisure travelers alike. An established short-drive destination within the Mid-Atlantic, this popular region provides year-round activities to vacationers from PA, NJ, NY, CT, MD & DE. You have only to drive the parking lots at the many resorts, water parks, ski areas, casinos, or large events & entertainment venues to see the license plates - they all arrive by car and our outdoor media coverage is immersive.
For 2019, members can select from Poster or Digital billboard campaigns which in 4-week flights timed to maximize impact in these busy markets. Of course, we can build customized programs based on your specific objectives, (e.g. Okemo VT targeting Pocono ski areas). I invite your questions and hope we can work with you this year.
Option 1: Poster Program: 5x, 10x or 20x weight at discounted rates with space & production included. Packaged by popular County areas. Click HERE for NYSTIA co-op poster plan details.
Option 2: Digital Bulletin Network Programs: Select the market area and impression weight to run messaging across our digital network in the Pocono Mountains or greater Lehigh Valley region. Click HERE for NYSTIA co-op digital bulletin plans.
Pub Date: We reference Mondays to identify start weeks.
Reservation Due Date: Plan early for major holiday periods or peak Summer when we typically sell-out.Materials Due By: If we create your design(s), we require 1.5 weeks lead, plus Poster creative takes 1 week lead to order materials. We can provide production specifications and Digital creative or Poster materials are due the week prior to posting.
Adams Outdoor Advertising
484-245-1837 Office, Direct * 570-350-5342 Cell * 610-266-0649 Fax
2176 Avenue C * Bethlehem, PA 18017 * www.adamsoutdoor.com
2019: Canadian Traveller Offers Integrated Programs
Canadian Traveller will publish the second annual "Discover New York- A Canadians' Guide" in May, just in time for the hot summer travel season. Reach Canadian Traveller's travel trade and consumer audiences in print, digital and content marketing.
New in 2019, Canadian Traveller will include a Getaway Guide in the Winter issue that will feature a New York focus. The November release is perfectly timed for ski and holiday travel.
With each print ad placed, the NYSTIA member will receive the following ADDED VALUE digital elements:
For more details on the Canadian Traveller program, click HERE.
For additional information, contact
Endless Vacation: Targeting 1,7M RCI Timeshare Members
Endless Vacation is the primary travel resource for 1.7M RCI Members. RCI is the largest timeshare exchange group in the world. Endless Vacation provides access to an audience which travels 25.6 days a year which translates to approximately 18 days of travel outside of their RCI timeshare week. This year, the Endless Vacation Co-op begins in mid-2019 and straddles the first half of 2020. Your NYSTIA print ad placement carries an array of added benefits:
For additional information about Endless Vacation Magazine and/or Endless Vacation marketing tools,
contact Joseph Messer at email@example.com.
Group Tour Magazine: Uniquely Targets Travel Segment
Group Tour Magazine reaches every segment of the Tour & Travel market. We reach more tour operators (including all buying members of ABA and NTA) than any other publication, plus reach thousands of group leaders, travel agents with a group department, and bank travel clubs. Our entire circulation is comprised of buyers, and we're the only publication in the segment to offer reader service for measurable ROI.
NYSTIA co-op participants will benefit from
Deadline for space in the June issue is April 1. For more information, click HERE for our 2019 Media Kit, or contact Greg Jones at firstname.lastname@example.org.
Hearst Women's Travel Group (HWTG):
Iconic Brands, 9.7 Million Readers In The Northeast
Hearst Women's Travel Group's 2018 NYSTIA co-op program generated nearly 8,000 leads for NYSTIA participants, driven by HWTG's 9.7 million readers in the northeast region (from Maine to DC). The HWTG audience offers prime travel prospects, twice as likely to be the household travel influencer, twice as likely to travel for 7+ nights and 67% more likely to take a road trip. For more information, click HERE for the HWTG 2019 Media Kit.
In 2019, the NYSTIA April issue co-op program will again feature value-added New York State vacation group leads from the May reader service pages.
Act now for ADDED VALUE: #All three in-magazine reader service pages drive traffic to www.GreatGetawaysGuide.com, where readers can learn more about travel advertisers, request information and enter sweepstakes. Additional in-magazine and online exposure about our advertisers increases awareness and drives more leads. NYSTIA members can have a free listing on www.GreatGetawaysGuide.com through March 1, 2019!
Deadline for space reservations in the April issue is January 11, materials are due January 18. Contact Nick Romano for more information.
Hook Magazine: Reaching Key Audiences In The Lower Hudson Valley
Hook Magazine, now in its 16th year, is named for Hook Mountain, the signature landmark of the lower Hudson Valley. It embodies the rich culture and the unique spirit of the communities in Rockland, and key demographics in Westchester, Orange and Northern Bergen counties. From art and antiques to books, music, travel, food and theater, our audience is active and engaged.
Cost effectively raise your profile to an audience you want to reach, perfect for your destinations and travel experiences with the Hook. A NYSTIA co-op in the Hook would bring value added benefits for NYSTIA participants:
May and September travel issues are featured in NYSTIA co-op deadlines and rates summary sheets.
For additional information,
contact Janet Wortendyke | email@example.com.
Newsday: Put Long Island's Powerhouse Media Group To Work For Your Destination
A comprehensive print and digital campaign utilizing integrated magazine, direct response, digital content marketing and newspaper visibility is under development by Newsday and NYSTIA. Stay tuned for our announcement later in January.
Philadelphia Magazine: Nobody Does Philly Better Than We Do
Philadelphia's most read magazine bar none is back in 2019 with a NYSTIA co-op for you. Our readers are affluent, educated and active! They are looking for places to go and they have the disposable income to get there! 55% of our readers are under age 55, 97% attended college and their HHI speaks for itself - $191,500. Want to know more? Click HERE for the Philadelphia Magazine 2019 media kit.
The 2019 Spring travel issue space reservation deadline is January 18, so act now to secure space and invite our readers to experience the best New York State has to offer. See the NYSTIA deadline and rate summary sheets for details.
In addition to the popular Philadelphia Magazine, we offer NYSTIA members a variety of print and digital products and services to reach target audiences - the bridal market, LGBTQ, health and fitness/outdoors oriented travelers and more! Click HERE to review all of our other print and digital offerings.
Questions? Contact Meghan Cima, firstname.lastname@example.org.
RoadRUNNER: Our Audience LOVES New York, And New York LOVES Our Audience!
RoadRUNNER readers are looking for open two-lane roads and love to experience small town charm. They seek out historic areas, sample the local cuisine, enjoy the sights, and stay in local hotels. In short, they're looking for everything New York offers.
Motorcycle travelers are not the traditional family
vacation tourists— they comprise a large audience of highly affluent, primarily middle-aged riders who have the time and the means to spend on multi-day tours.
RoadRUNNER readers have a median age of 54 and their household income averages $148,000. These mature Boomers have the time and money to travel, one of their favorite pastimes.
With the NYSTIA co-op RoadRUNNER is offering NYSTIA a Leaderboard banner on our website for six months with unlimited impressions; NYSTIA members utilizing both issues will get a free Facebook post. For more information on the 2019 RoadRUNNER NYSTIA co-op program, click HERE to download details.
Our Fall Destinations travel issue deadlines June 18, 2019, please check the NYSTIA deadline and price summary sheets and secure your space today.
Contact Kelly Abbe, email@example.com
with any additional questions.
Star-Ledger / Staten Island Advance Offer New Co-op Package For NYSTIA
New Jersey is the wealthiest part of the NYC DMA. New Jersey residents are much sought after visitors to New York destinations. Now the leading print and digital media properties in New Jersey and Staten Island are packing a one-two-three combination to provide NYSTIA members with powerful impact in the NYC DMA.
NYSTIA members committing to 1/2 page in the Spring & Fall travel guides receive the following campaign components:
NYSTIA members committing to full pages will receive commensurately increased benefits. See your NYSTIA deadline and price summary sheets for details, or contact Charlie San Filippo, firstname.lastname@example.org.
Times Union/Hearst Digital Offer The Best of Both Worlds
Reach the heart of New York's Capital Region and reach the world when you combine the print and digital assets of the Times Union, Hearst Newspapers' upstate New York flagship. Yes, their print audience is upscale and prime prospect for travel marketers, but Hearst's digital network can target your message just about anywhere in the world you want to go. Here's the package they've developed for six or more NYSTIA co-op participants ready to go all out:
Pricing and print deadlines are in your NYSTIA co-op deadline and rate summary sheets. For additional information, contact Mike Peterson, email@example.com.