2019 NYSTIA Integrated Print & Multimedia Co-op Programs

INTRODUCTION:

The NYSTIA 2018 print co-op advertising programs generated tens of thousands of leads to participating destinations, generating booking and sales for NYSTIA members. We will build on that success in 2019.

We will be publishing a PURE DIGITAL Co-op program page shortly.

This page reviews the integrated print & digital programs submitted by our print media partners. These programs are critically tied to imminent deadlines for many magazines and newspapers. Please download the NYSTIA Print & Multimedia Co-op Deadlines and the NYSTIA Print & Multimedia Co-op Rates summary sheets beginning to make your 2019 NYSTIA co-op plans.

NYSTIA, in collaboration with our print media partners, is presenting members with a new and innovative range of print media co-op advertising programs. New for 2019, many of our media partners have packaged print and digital components in order to maximize the audience and optimize the impact for your destinations. Additionally, many of our print media partners have provided literature about their products and services beyond the co-op programs in order to make you aware of the array of services and media vehicles available to meet your marketing needs. Most of the profiles will feature "click HERE" links to download this literature.

As we begin the new year, we will be featuring individual media partners in email/blog outreach on a regular basis so that they each have the opportunity to communicate directly with you in a timely manner. It is our hope that this will enhance member-to-member communications and lead to stronger partnerships in the year to come.

Thank you all in advance for your interest and participation in the 2019 print/multimedia co-op marketing programs. I look forward to partnering with you in 2019!

Regards,

Bob Provost



Please make use of the two summary sheets below in developing your 2019 print co-op plans.

NYSTIA Print & Multimedia Co-op Deadlines and NYSTIA Print & Multimedia Co-op Rates

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AAA Offers New, Robust Multimedia Packages For 2019

NYSTIA & AAA Brochure.pngThe AAA NYSTIA co-ops generated over 13,400 leads in 2018 for participants over the course of spring and fall issues. For 2019, we have enhanced our co-op program to be stronger than ever to build on the momentum we've created with our online presence. Highlights include:

  • Your AAA has switched from a Tabloid to a Magazine format, with a complete redesign
  • Your AAA's email list has doubled to now include 500,000+ opted-in members (FYI: Our 2018 emails averaged an above industry standard 37% open rate and 3.34% CTR)
  • Your AAA has added print reader service into the September issue (In 2018, it was only in May)
  • 2019 will bring powerful digital products and visibility to enhance the print NYSTIA co-ops. Each participant will receive their own
    • Your AAA daily email newsletter text ad sent to 500,000+ AAA members.
    • Photo/150 to 200-word sponsored article (written by one of our editors)
    • Run-of-site banner ad on AAA.com/YourAAA during the month of their print ad.
  • We included New Jersey as a NYSTIA option/region to run a co-op.
  • Reader Service listing to 5.4M+ AAA members in NY, NJ, CT, MA, RI, PA, DE, MD, DC, VA, WV, KY, OH, OK, SD, and KC.

For a complete overview of the AAA/NYSTIA 2019 program, click HERE for the brochure.

Contact Matt to learn more about our enhanced offerings for 2019.

MATT ROBERTSON

Advertising, Brand & Content Management

(402) 416-2055 mrobertson@aaanortheast.com




AARP 2019 Co-op Targets Life Stage Travel Segments

Participants in the NYSTIA 2018 co-op page were so pleased with the lead generation that we are doubling up in 2019! The 2019 AARP / NYSTIA programs target two different 50+ age segments based on life stage travel preferences and seasonal timing. Regional target of the 2019 NYSTIA Co-op program will be the Mid-Atlantic Region which consists of NY, NJ and PA.

In the April/May issue, we target AARP's age 50 to 59 "active & adventurous" audience, a prime audience going into key vacation months with both couples and family travel peaking. 61% of AARP members took multi-generational family vacations last year (43% more likely than non-members), a segment dominating the leisure travel market!

Later in 2019, for the Oct/Nov issue, target AARP's even larger 60 to 69 "empty nester" audience, a key target for travel destinations during off-peak months when school is in session. Financially secure with fewer obligations, 65% of AARP members took an "empty nester" vacation last year (47% more likely than non-members).

Powerfully enhancing AARP's impact and visibility for NYSTIA members, the 2-for-1 matching content offer is back for both issues planned in 2019. NYSTIA's co-op advertising page will be matched with custom travel content created by AARP Media at no additional cost!

AARP The Magazine April/May issue space deadline is January 25. Act now to secure your space in this issue.

AARP The Magazine Oct/Nov issue space deadline is July 25.

For more information about AARP's audience, contact Colleen:

Collen Curran

Integrated Media Sales Director/Co-Principal

York Media for AARP Media Sales

ctcurran@yorkmedia.netia for AARP Media Sales





Adams Outdoor Advertising:

Eastern Pennsylvania Billboard Campaigns:

Our Pocono Mountains and Lehigh Valley markets are target-rich with both active families and leisure travelers alike. An established short-drive destination within the Mid-Atlantic, this popular region provides year-round activities to vacationers from PA, NJ, NY, CT, MD & DE. You have only to drive the parking lots at the many resorts, water parks, ski areas, casinos, or large events & entertainment venues to see the license plates - they all arrive by car and our outdoor media coverage is immersive.

For 2019, members can select from Poster or Digital billboard campaigns which in 4-week flights timed to maximize impact in these busy markets. Of course, we can build customized programs based on your specific objectives, (e.g. Okemo VT targeting Pocono ski areas). I invite your questions and hope we can work with you this year.

Option 1: Poster Program: 5x, 10x or 20x weight at discounted rates with space & production included. Packaged by popular County areas. Click HERE for NYSTIA co-op poster plan details.

Option 2: Digital Bulletin Network Programs: Select the market area and impression weight to run messaging across our digital network in the Pocono Mountains or greater Lehigh Valley region. Click HERE for NYSTIA co-op digital bulletin plans.

Pub Date: We reference Mondays to identify start weeks.

Reservation Due Date: Plan early for major holiday periods or peak Summer when we typically sell-out.

Materials Due By: If we create your design(s), we require 1.5 weeks lead, plus Poster creative takes 1 week lead to order materials. We can provide production specifications and Digital creative or Poster materials are due the week prior to posting.

Peter Geffert

Account Executive

Adams Outdoor Advertising

484-245-1837 Office, Direct * 570-350-5342 Cell * 610-266-0649 Fax

2176 Avenue C * Bethlehem, PA 18017 * www.adamsoutdoor.com



2019: Canadian Traveller Offers Integrated Programs

Canadian Traveller will publish the second annual "Discover New York- A Canadians' Guide" in May, just in time for the hot summer travel season. Reach Canadian Traveller's travel trade and consumer audiences in print, digital and content marketing.

New in 2019, Canadian Traveller will include a Getaway Guide in the Winter issue that will feature a New York focus. The November release is perfectly timed for ski and holiday travel.

With each print ad placed, the NYSTIA member will receive the following ADDED VALUE digital elements:

  • A 500-600 word online illustrated article dedicated to the NYSTIA member destination/attraction created by our support team!
  • 25,000 online banner ad impressions on our website.
  • Tile ad (300x350) in two of our Where Next? weekly emails.

For more details on the Canadian Traveller program, click HERE.

For additional information, contact

CT Program & Rates


Joanne Tichborne

Project Manager

joannet@mypassionmedia.com




Endless Vacation: Targeting 1,7M RCI Timeshare Members

Endless Vacation is the primary travel resource for 1.7M RCI Members. RCI is the largest timeshare exchange group in the world. Endless Vacation provides access to an audience which travels 25.6 days a year which translates to approximately 18 days of travel outside of their RCI timeshare week. This year, the Endless Vacation Co-op begins in mid-2019 and straddles the first half of 2020. Your NYSTIA print ad placement carries an array of added benefits:

  • Each print advertiser receives an advertorial feature prepared by our editors.
  • The NYSTIA print co-op will be featured in three tablet editions.
  • Each partner receives print and digital edition reader service lead generation.
  • The NYSTIA print co-op will have a micro-site linked to partner website or a lead generation link.

For additional information about Endless Vacation Magazine and/or Endless Vacation marketing tools,

contact Joseph Messer at joem@mbooth.com.








Group Tour Magazine: Uniquely Targets Travel Segment

Group Tour Magazine reaches every segment of the Tour & Travel market. We reach more tour operators (including all buying members of ABA and NTA) than any other publication, plus reach thousands of group leaders, travel agents with a group department, and bank travel clubs. Our entire circulation is comprised of buyers, and we're the only publication in the segment to offer reader service for measurable ROI.

Group Tour Magazine features NY content in all four issues each year and cover NY with more content than any other publication in the segment.

NYSTIA co-op participants will benefit from
  • Reader service leads
  • Web profile on our site for one year
  • Guaranteed editorial feature with two or more ad placements

Deadline for space in the June issue is April 1. For more information, click HERE for our 2019 Media Kit, or contact Greg Jones at greg@grouptour.com.




Hearst Women's Travel Group (HWTG):

Iconic Brands, 9.7 Million Readers In The Northeast

Hearst Women's Travel Group's 2018 NYSTIA co-op program generated nearly 8,000 leads for NYSTIA participants, driven by HWTG's 9.7 million readers in the northeast region (from Maine to DC). The HWTG audience offers prime travel prospects, twice as likely to be the household travel influencer, twice as likely to travel for 7+ nights and 67% more likely to take a road trip. For more information, click HERE for the HWTG 2019 Media Kit.

In 2019, the NYSTIA April issue co-op program will again feature value-added New York State vacation group leads from the May reader service pages.

Act now for ADDED VALUE: #All three in-magazine reader service pages drive traffic to www.GreatGetawaysGuide.com, where readers can learn more about travel advertisers, request information and enter sweepstakes. Additional in-magazine and online exposure about our advertisers increases awareness and drives more leads. NYSTIA members can have a free listing on www.GreatGetawaysGuide.com through March 1, 2019!

Deadline for space reservations in the April issue is January 11, materials are due January 18. Contact Nick Romano for more information.



Hook Magazine: Reaching Key Audiences In The Lower Hudson Valley

HOOK, the highest quality magazine in the lower Hudson Valley, has both a double blast of both social medias and print presence — Instagram, FB, email impact mailings, website and is also distributed in restaurants, galleries, boutiques, libraries, retail stores, doctors offices and other high traffic area over its two month shelf life. Now available at Grand Central Station at the main newsstand.

Serving all of Rockland County. Tarrytown, Irvington, Pleasantville, Mt. Kisco and Chappaqua in Westchester. Cold Spring and Garrison in Putnam County. Mahwah, Montvale, Northvale, Ridgewood, Saddle River, Upper Saddle River in Northern NJ. Tuxedo and Warwick in Orange County with a drop in Newburgh at Adams Fairacre Farms, NYC in Tribecca, and Brooklyn Roasting Company in Dumbo. Reaching 100,000 in readership.

Back issues of 2017, 2018 and 2019 editions are now available on Amazon, Kindle.

18 years of art, culture and community.

Hook Cover Art

Cost effectively raise your profile to an audience you want to reach, perfect for your destinations and travel experiences with the Hook. A NYSTIA co-op in the Hook would bring value added benefits for NYSTIA participants:
  • inclusion in events listings calendar, our "Belles Choses" feature on unique products and services and event reviews.
  • Inclusion in any relevant themed lead survey article (i.e. Outdoor, LGBTQ, Family travel, etc)

May and September travel issues are featured in NYSTIA co-op deadlines and rates summary sheets.

Janet V4.jpg


For additional information,
contact
Janet Wortendyke | janet@thehook.org.




New York Daily News - Multiplatform Powerhouse

WHO WE ARE

The Daily News prides itself on quality, multimedia journalism with an editorial mission to passionately cover NYC and national issues that is well reported, elicits emotional and intellectual engagement, and results in action. We celebrate the good as vigorously as we criticize the bad. We believe in a NYC and a nation where we celebrate diversity, inclusion and a voice for people who need one.

MULTI-PLATFORM POWERHOUSE:

Print: While the Daily News has grown to be much more than a newspaper, we continue to be New York City's leading newspaper in reach for total audience, adults age 18 to 34 and 35 to 49, African American and Latino audiences as well as households with children.*

Digital: The Daily News online audience is affluent (Avg HHI $109,000)*, young (45% age 18 to 34; 31% age 35 to 49)* and HUGE (19 million unique visitors monthly)**. Behavioral, contextual, retargeting and geotargeting are just a few of the options available to reach our online audiences.Digital Marketing Services - Meet Studio 1847: Best in class services across a spectrum of platforms and strategies (e.g. native content, social sharing, websites, email, blogs, video, SEO/SEM) are provided by a dedicated team that delivers results. Below is an array of options developed specifically for NYSTIA members, but we're available to discuss your custom needs.

Learn more about our products and services by visiting our online media kit.

For more information, contact your local representative
or NYSTIA's NY Daily News liaison,
David Sherman,
dsherman@nydailynews.com.

*Source: Scarborough Market/Release 2 New York, NY 2018 (Aug 2017 to August 2018)
**Source: Adobe Omniture, January 2019



Newsday: Put Long Island's Powerhouse Media Group To Work For Your Destination

As Long Island's most trusted brand, Newsday Media Group acts as an effective conduit between brands and consumers. Our print and digital response-generating integrated marketing solutions meet business objectives and deliver results easily and affordably.
In addition to our daily newspapers, Newsday and amNewYork, we publish an array of lifestyle and seasonal interest magazines ideally suited for targeting consumers interested in travel and entertainment - especially in their home state! Key issues synergistic to NYSTIA objectives are listed in the NYSTIA co-op deadlines and rates summary sheets.
Newsday Media group also provides a wide array of digital services for desktop and mobile marketing, as well as consumer events. We invite you to explore our full range of multimedia products and services... click HERE for our NYSTIA briefing document for possible NYSTIA co-op pages.

For more information about Newsday Media group and how we can assist you in meeting your goals, contact Lauren Callahan at Lauren.Callahan@Newsday.com.

A comprehensive print and digital campaign utilizing integrated magazine, direct response, digital content marketing and newspaper visibility is under development by Newsday and NYSTIA. Stay tuned for our announcement later in January.



Philadelphia Magazine: Nobody Does Philly Better Than We Do

Philadelphia's most read magazine bar none is back in 2019 with a NYSTIA co-op for you. Our readers are affluent, educated and active! They are looking for places to go and they have the disposable income to get there! 55% of our readers are under age 55, 97% attended college and their HHI speaks for itself - $191,500. Want to know more? Click HERE for the Philadelphia Magazine 2019 media kit.

The 2019 Spring travel issue space reservation deadline is January 18, so act now to secure space and invite our readers to experience the best New York State has to offer. See the NYSTIA deadline and rate summary sheets for details.

In addition to the popular Philadelphia Magazine, we offer NYSTIA members a variety of print and digital products and services to reach target audiences - the bridal market, LGBTQ, health and fitness/outdoors oriented travelers and more! Click HERE to review all of our other print and digital offerings.

Questions? Contact Meghan Cima, mcima@phillymag.com.



RoadRUNNER: Our Audience LOVES New York, And New York LOVES Our Audience!

RoadRUNNER readers are looking for open two-lane roads and love to experience small town charm. They seek out historic areas, sample the local cuisine, enjoy the sights, and stay in local hotels. In short, they're looking for everything New York offers.

Motorcycle travelers are not the traditional family
vacation tourists— they comprise a large audience of highly affluent, primarily middle-aged riders who have the time and the means to spend on multi-day tours.

RoadRUNNER readers have a median age of 54 and their household income averages $148,000. These mature Boomers have the time and money to travel, one of their favorite pastimes.

With the NYSTIA co-op RoadRUNNER is offering NYSTIA a Leaderboard banner on our website for six months with unlimited impressions; NYSTIA members utilizing both issues will get a free Facebook post. For more information on the 2019 RoadRUNNER NYSTIA co-op program, click HERE to download details.

Our Fall Destinations travel issue deadlines June 18, 2019, please check the NYSTIA deadline and price summary sheets and secure your space today.

Contact Kelly Abbe, kelly@rrmotorcycling.com
with any additional questions.




Star-Ledger / Staten Island Advance Offer New Co-op Package For NYSTIA

New Jersey is the wealthiest part of the NYC DMA. New Jersey residents are much sought after visitors to New York destinations. Now the leading print and digital media properties in New Jersey and Staten Island are packing a one-two-three combination to provide NYSTIA members with powerful impact in the NYC DMA.

NYSTIA members committing to 1/2 page in the Spring & Fall travel guides receive the following campaign components:

  • 1/2 half page in color in both Summer & Fall Travel Guides.
  • 1/4 page content feature in each issue.
  • 1/2 page page in Thursday Star-Ledger
  • 235,000 targeted digital impressions on NJ.com

NYSTIA members committing to full pages will receive commensurately increased benefits. See your NYSTIA deadline and price summary sheets for details, or contact Charlie San Filippo, csanfilippo@njadvancemedia.com.



Times Union/Hearst Digital Offer The Best of Both Worlds

Reach the heart of New York's Capital Region and reach the world when you combine the print and digital assets of the Times Union, Hearst Newspapers' upstate New York flagship. Yes, their print audience is upscale and prime prospect for travel marketers, but Hearst's digital network can target your message just about anywhere in the world you want to go. Here's the package they've developed for six or more NYSTIA co-op participants ready to go all out:

  • UPSTATE MAGAZINE – Full page full color ad in both travel editions of Upstate Magazine, each participant getting a 1/6 page unit in both pages.
  • STORY STUDIO – Native/sponsored content program including 1 custom written story featuring the six NYSTIA partners with options for links, photos and videos, with 2,000,000 sponsored content impressions and 10,000 guaranteed story page engagements targeted to the partners' geographic preferences.
  • NETWORK DISPLAY – One million banner ads targeting travel enthusiasts in the geographic preferences of your choice over an extensive network of national and local websites.
  • TARGETED EMAIL - 400,000 Emails targeted to travel enthusiasts in the geographic markets you select.
  • BANNERS ADS - 500,000 Impressions targeted to travel enthusiasts in New York State's Capital Region, on Timesunion.com.
  • BONUS - Times Union Newspaper – The NYSTIA Upstate Magazine ads will appear in full color on the travel page of the Sunday Times Union!

Pricing and print deadlines are in your NYSTIA co-op deadline and rate summary sheets. For additional information, contact Mike Peterson, mpeterson@timesunion.com.