Paperkite: Highlight the very best of your destination

Social Media Marketing Expertise From




Social Media Advertising + Messenger Marketing Package

Get prospective visitors excited to pack their bags and motor off to your destination! But first, introduce your market in the RIGHT way to them using social media and messenger marketing. Let's work together and make it happen.

Paperkite is offering NYSTIA members three exclusive packages to highlight the very best of your destination online.

Social media advertising allows destinations to extend beyond their existing networks, expand audience reach and connect with new potential visitors. Paperkite will set up custom targeting to tap into users who are most likely to be interested in your destination with an emphasis on targeting new markets.

In the next 5-7 years, messenger marketing is going to capture 80% of all B2C communication. With skyrocketing open and click through rates, messenger marketing is currently an untapped communications tool that brands can take advantage of to better communicate with audiences. Paperkite will set up a chat replies and flows that engages your Facebook Messenger audience and delivers an experience far superior to email marketing.

Bronze Package:

  • Platform set up or refresh for 2 social accounts (e.g. Facebook, Instagram, Twitter, Pinterest)
  • Paperkite strategy session
  • Facebook Business Manager / Ad Account set up
  • Facebook Messenger marketing (chatbot) strategy and set-up
  • Custom audience creation for Facebook Ads

NYSTIA Member Investment: $3,500 (1x fee)

Silver Package: includes all the features of the Bronze Package and...

  • Monthly Facebook / Instagram ad campaign
  • Facebook / Instagram ad copy creation
  • Facebook / Instagram ad management + optimization
  • Monthly performance report with analysis

NYSTIA Member Investment: $3,000 (1x fee) + $3500/mo (3 month minimum)*

* Minimum total investment: $13,500

Gold Package: includes all the Bronze & Silver Package elements and...

  • Platform set up or refresh for 3 social accounts (e.g. Facebook, Instagram, Twitter, Pinterest)
  • $100 Facebook Ads credit per month (minimum $1,000 spend)
  • Chatbot copy + 5 sequence messages to engage visitors
  • Monthly messenger broadcasts
  • Advanced messenger integration to build email list

NYSTIA Member Investment: $3,000 (1x fee) + $5000/mo (3 month minimum)*

* Minimum total investment: $18,000

*Paperkite will review your destination's goals to make sure the budget is accurately meeting your needs.

Primary Contact: Susan Green | susan@hellopaperkite.com

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