Adams Outdoor Advertising: ROI-focused strategies

Online Display Strategies:

We've invested heavily in providing end-to-end solutions for the online space as out-of-home and online media continue to grow while others decline. Industry studies reveal that billboards dominates in their ability to inspire search; it's a thought-bomb on top of the funnel which helps initiate and support brand awareness throughout the online path-to-purchase.

For this reason Adams Outdoor Advertising offers ROI-focused online/mobile strategies utilizing targeted display or full SEO/SEM optimization. In this way, we actively manage tactics and balance impressions to maximize the desired outcome, (e.g. booking, conversions, etc.). We offer a full suite of tactics and based on a ground-up client conversation and Google Analytics benchmark, we can recommend a specific impression weight and price. All programs include detailed reporting and can be regional, national or international in scope.

We can provide Online media programs with or without Outdoor media elements. We are happy to explore options with NYSTIA members for 2019 and can meet or conference at your convenience. Check out our online overview prepared for NYSTIA members by clicking HERE.

NYSTIA Member Rate: TBD. Based on impressions weight, tactics, term & overall scope of program.

Deadline: Programs can be activated in a matter of weeks, (leave 1.5 weeks for new creative & 3-5 days for revisions).

Eastern Pennsylvania Billboard Campaigns:

Our Pocono Mountains and Lehigh Valley markets are target-rich with both active families and leisure travelers alike. An established short-drive destination within the Mid-Atlantic, this popular region provides year-round activities to vacationers from PA, NJ, NY, CT, MD & DE. You have only to drive the parking lots at the many resorts, water parks, ski areas, casinos, or large events & entertainment venues to see the license plates - they all arrive by car and our outdoor media coverage is immersive.

For 2019, members can select from Poster or Digital billboard campaigns which in 4-week flights timed to maximize impact in these busy markets. Of course, we can build customized programs based on your specific objectives, (e.g. Okemo VT targeting Pocono ski areas). I invite your questions and hope we can work with you this year.

Option 1: Poster Program: 5x, 10x or 20x weight at discounted rates with space & production included. Packaged by popular County areas. Click HERE for NYSTIA co-op poster plan details.

Option 2: Digital Bulletin Network Programs: Select the market area and impression weight to run messaging across our digital network in the Pocono Mountains or greater Lehigh Valley region. Click HERE for NYSTIA co-op digital bulletin plans.

Pub Date: We reference Mondays to identify start weeks.

Reservation Due Date: Plan early for major holiday periods or peak Summer when we typically sell-out.

Materials Due By: If we create your design(s), we require 1.5 weeks lead, plus Poster creative takes 1 week lead to order materials. We can provide production specifications and Digital creative or Poster materials are due the week prior to posting.

Peter Geffert

Account Executive

Adams Outdoor Advertising

484-245-1837 Office, Direct * 570-350-5342 Cell * 610-266-0649 Fax

2176 Avenue C * Bethlehem, PA 18017 * www.adamsoutdoor.com

Click HERE to return to NYSTIA Co-op Digital Partnerships Menu