Connoisseur Media

RADIO DRIVES SEARCH! In a world of enhanced technology, the consumer journey still begins with discovery. Once Radio has done it's initial job getting your brand in the customer's consideration set, it continues to deliver top of mind awareness throughout the purchase cycle.

Connoisseur Media includes the top radio stations targeting Long Island and those stations have a cumulative reach of 1.3 million people. We are experts at creating cool, custom and effective integrated programs utilizing:
  • :15/:30/:60 second commercials
  • Traffic & Weather sponsorships (:15)
  • Endorsements & Testimonials (DJ/spokesman/celebrity)
  • Live broadcasts
  • On-air and online contesting and/or custom features
  • Online display ads and sponsorships (station websites)
  • E-Newsletters/social media/video blogs
  • Event marketing

LGBTQ TRAVEL:
WKJY/K98.3 Adult Contemporary 100%

(also recommended for culinary, outdoor and eco-travel)

Value Added Option 1: News: Announcement, Event, Grand Opening - inclusion on station(s) website and / or e-newsletter

Value Added Option 2: The 2018 Pride on the Beach / Long Beach Pride was hosted in part by one of our own! Stevie is happy to be the voice for LGBTQ radio commercials running on Connoisseur Media stations and is available for additional idea discussion

Value Added Option 3: Contesting focused around World Pride events and Equal Rights destinations

NYSTIA Member Rates:

TIER 1: 1.5 million gross impressions over 4 weeks $7,800
(200) :30 Second Commercials, (50) per week
Placement Monday-Sunday 6a-12mid, guaranteed 60% primetime

TIER 2: 800 thousand gross impressions over 4 weeks $5,500
(100) :30 Second Commercials, (25) per week
Placement Monday-Sunday 7a-10p, guaranteed 80% primetime


OUTDOOR ADVENTURE/ECO-TRAVEL:
WALK/97.5 Hot AC: 50%
WWSK/94.3 THE SHARK Mainstream Rock: 50%

Value Added Option 1: News: Announcement, Event, Grand Opening - inclusion on station(s) website and/or e-newsletter.

Value Added Option 2: Event Marketing - Prize & Couponing

Value Added Option 3: Contesting - Trip Giveaways

NYSTIA Member Rates:

Tier 1: 1.7 million gross impressions over 4 weeks $17,500
(240) :30 Second Commercials, (30) per week/per station
Placement Monday-Sunday 6a-10p, guaranteed 80% primetime

Tier 2: 1.2 million gross impressions over 4 weeks $13,000
(200) :30 Second Commercials, (25) per week/per station
Placement Monday=Sunday 6a-10p, guaranteed 60% primetime

Tier 3: 1 million gross impressions over 4 weeks $9,000
(160) :30 Second Commercials, (20) per week/per station
Placement Saturday-Monday 6a-10p, guaranteed 75% primetime


FAMILY TRAVEL:
WALK 97.5 Hot AC 50%
WKJY/K98.3 Adult Contemporary 50%

Value Added Option 1: News: Announcement, Event, Grand Opening - inclusion on station(s) website and / or e-newsletter.

Value Added Option 2: Contesting for - Trip Giveaways

Value Added Option 3: Connoisseur Experience - Custom Integrated Campaign.

NYSTIA Net Rate:

Tier 1: 2 million gross impressions over 4 weeks $19,500
(240) :30 Second Commercials, (30) per week/per station
Placement Monday-Sunday 6a-10p, guaranteed 80% primetime

Tier 2: 1.5 million gross impresions over 4 weeks $15,500
(200) :30 Second Commercials, (25) per week/per station
Placement Monday-Sunday 6a-12mid, guaranteed 70% primetime

Tier 3: 1.2 million gross impressions over 4 weeks $10,000
(160) :30 Second Commercials, (20) per week/per station
Placement Saturday-Monday 6a-10p, guaranteed 75% primetime


CULINARY/AGRI-TOURISM TRAVEL:

WBZO/103.1 MAX-FM Classic Hits 50%
WWSK/94.3 THE SHARK Mainstream Rock 50%

Value Added Option 1: News: Announcement, Event, Grand Opening - inclusion on station(s) website and / or e-newsletter

Value Added Option 2: Product Sampling in Studio or Connoisseur Cafe with on-air content and social media video element (if applicable)

Value Added Option 3: Contesting - Trip Giveaways

Value Added Option 4: Additional support of any venture contracted directly with Travel Journalist BRUCE NORTHAM by way of airtime, banner ad, e-newsletter, +. Specifics to be worked out at time of actual assignment.
https://americandetour.com/about-bruce/.

NYSTIA Member Rate:

TIER 1: 2.8 million gross impressions over 4 weeks $15,000
(400) :30 Second Commercials, (50) per week/per station
Placement Monday-Sunday 6a-10p, guaranteed 80% primetime

TIER 2: 2 million gross impressions over 4 weeks $11,500
(280) :30 Second Commercials, (35) per week/per station
Placement Monday-Sunday 6a-10p, guaranteed 70% primetime

Tier 3: 1.3 million gross impressions over 4 weeks $7,500
(200) :30 Second Commercials, (25) per week / per station
Placement Monday-Sunday 6a-10p, guaranteed 60% primetime


Because stations have different audiences and research shows how each indexes within different types of destinations, we are submitting individual themes with the stations that are the best fit. If you feel you would like to see alternative or additional Tiers for stations not included in the theme, we would be happy to send.

Reservation Due Date: Broadcast Calendar will be utilized. Minimum 2 weeks prior to air date, based on inventory availability. Best Practice: 2nd Quarter due 3/1/19, 3rd Quarter due 6/10/19, 4th Quarter due 9/10/19

Materials Due By: Creative in-house 2 weeks prior to air date

For more information, consultation or other assistance,
contact
Susan Tasker | susan.tasker@connoisseurli.com