NYSTIA, in cooperation, with the I LOVE NEW YORK brand, presents the 2018 Cooperative Marketing Program to its members!
As you will see, we offer a variety of buy-in options that speak to our members' regional, domestic and international markets. And, we have haven't just negotiating exceptional rates. In many cases we've worked with our media and marketing partners to develop unique digital and print advertising programming that adds exceptional VALUE to these package offerings for NYSTIA members.
NYSTIA works closely with our print media partners to customize programs based on value, circulation and return on investment for our members. Participants can select their ad size and media based on their budget and their marketing needs.
As always, the print component of the co-op marketing program puts your destination's brand message on the pages of popular and reputable magazines and newspapers in key markets across the country. The most immediate value added by placing your ad in an “I LOVE NY" branded advertising page IMPACT! Standing alone, your message is shadowed by the co-op ads from other states and destinations. Together, we harness the power of our iconic, well-known, and well-respected advertising logo at the HEART of NY's tourism promotion, so that we don't stand alone...we (and you) STAND OUT from the rest!
Additionally, our partners offer various extras - added value - to your NYSTIA co-op print marketing buys. These added value extras include bonus reader service, bonus listing services, bundling with digital advertising, bonus expanded circulation, etc.
Each media partner has supplied a downloadable document with additional information about demographics, markets, leads, ROI and added values for their programs. Click the link under each program description.
AAA Magazines are dedicated to the AAA member whose itineraries include frequent travel. AAA members travel more, stay longer, do more and spend more than the average U.S. traveler. AAA's member magazines support and inspire overnight travel. Members turn to their magazine for getaway ideas and destinations. AAA members trust the AAA brand, placing it in the top ten most trusted brands in America. For each of the AAA co-op programs listed here, NYSTIA participants will get unique added-value offers not offered through regular advertising. We are excited to introduce brand new regions as well as new and increased reader-service responses for our participants.
Spring Co-ops: Space Deadline: Feb. 14 Materials Deadline: Feb 21
Fall Co-ops: Space Deadline: June 14 Materials Due: June 21
Rates based on 1/6th page unit size
|YOUR AAA: NYC METRO & LONG ISLAND (SPRING AND FALL EDITIONS): Circulation 570,854. Total reader service circulation 3.2 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA's NYSTIA digital blog (copy/photo/URL). Sponsored article will be one of the featured articles in May 2018 travel email sent to 3M+.|
Spring Rate: $3,125
Fall Rate: $3,125
|Space||AAA WORLD: PHILADELPHIA, DELAWARE, METRO DC & MARYLAND (SPRING & FALL EDITIONS): Circulation 1.01 million. Total reader service circulation 2.54 million. Partner print package added value includes one native content listing on AAA.com/World (copy/photo/URL). |
Spring Rate: $4,055
Fall Rate: $4,055
|YOUR AAA - BOSTON/CT, and AAA WORLD MAGAZINE - CT (SPRING EDITIONS): Circulation 1.12 million. Total reader service circulation 5.7 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA's NYSTIA digital blog (copy/photo/URL), one native content listing on AAA.com/World (copy/photo/URL). Sponsored article will be one of the featured articles in May 2018 travel email sent to 3M+.|
Spring Rate: $4,890
|AAA HOME & AWAY - OHIO (SPRING EDITION): Circulation 518,000. Total reader service circulation 974,500. Partner print package added value includes Reader Service listing in July/August issue. |
Spring Rate: $2,500
AARP THE MAGAZINE - New for 2018
AARP serves 38 million members 50 years+. AARP The Magazine is #1 in Boomer reach, with the biggest growth among all magazines over the past two years. 8.2 million AARP members have a total net worth between $500K-$1 million accounting for 40% of all 50+ adults. 66% of AARP members would rather travel in the U.S. than to a foreign destination, 65% recommend great vacations to others, and 65% are “adventure seekers."
Date of Issue: Apr/May 2018 Space Deadline: Jan 8 Materials Deadline: Jan 15
Rate: $5,885 (1/6 page unit size)
ADAMS OUTDOOR ADVERTISING POSTER CAMPAIGNS
Adams Outdoor Advertising is one of the country's premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas.
POSTER CAMPAIGNS: Posters impact residents or visitors alike on busy surface roads, building awareness over a large geography, (by County or market area as shown below). We can tailor campaigns based on term, weight and target area(s), but show options below with space, production & tax included. 4 weeks lead.
Northeast, South, plus Bonus of Midwest and Canada. Endless Vacation®, the largest circulation national travel magazine reaching 4.3 million readers, provides award-winning content across multiple platforms. As the ultimate trip planning resource for those who have made a lifetime commitment to travel, your destination will be immersed in multiple touch points throughout the trip-planning journey. The NYSTIA multimedia program offers the opportunity to reach avid travelers with extensive added value. The circulation is 1.35 million, reaching more than 3.4 million travelers including the following states in the Northeast, South and a bonus of the Midwest and Canada markets:
Northeast: ME, VT, NH, MA, CT, NY, NJ, PA, DE, MD, DC, RI
South: WV, VA, KY, NC, TN, SC, GA, AL, MS, FL, AR, LA, TX, OK
Bonus circulation in the Midwest: OH, MI, IN, IL, WI, MN, IA, MO, ND, SD, NE, KS
Bonus circulation in Canada of 82,591 (QUE, NB, Newfoundland/Labrador, NS, ONT, PEI)
Date of Issue: 2/20/18 Space Deadline: 13/15/17 Materials Deadline: 12/22/17
Rate: $5,590 (1/6 page unit size)
GREAT VACATION GETAWAYS
Great Vacations Getaways has proven popular with a number of NYSTIA members. This publication is inserted in newspapers in NY, NJ, MD, PA, Washington, DC, Boston and Long Island (Newsday) for subscribers only with a $75,000 + income. Circulation: 1.5 million in 28 markets. Note: 2018 ads sized to 1/8 page vs 1/10 page (2017).
Date of Issue: April 2018 Space Deadline: Mar. 14 Materials Deadline: Mar. 21
Rate: $5,100 (1/8th page unit size)
HEARST WOMEN'S TRAVEL GROUP
Hearst Women's Travel Group (Country Living, Good Housekeeping, Woman's Day) combines three iconic travel brands into a powerhouse partnership. Northeast circulation includes the following states: ME, VT, NH, MA, RI, NY, PA, NJ, CT, MD, DE and DC. Combined circulation is approximately 2 million. That's 11 million readers who see an ad in all 3 magazines. Average number of leads per insertion in 2017 was 2,925.
Date of Issue: April 2018 Space Deadline: 12/15/17 Materials Deadline: 12/22/17
Rate: $8,395 (1/6th page unit size)
More information about Hearst magazines, circulation, markets, and the GreatGetawaysGuide.com at: http://www.greatgetawaysguide.com/hotdata/publishers/greatgetaways/greatgetaways/pdf/2017-HWTGMediaKit.pdf
MEREDITH PUBLICATIONS WOMEN & CULINARY TRAVEL - New for 2018
Meredith has never gone to market in the domestic travel sector like this before, with exciting new packages created exclusively for the DMOs and destinations in NYS! In addition to ad placement in Better Homes & Gardens (our number one brand for reach and coverage among women and moms and households with children-based vacations), we're switching it up and including ad placement in our culinary magazines including Rachel Ray Everyday (NY's #1 culinary star-now with regional ads available for NYS tourism for the first time EVER!), All Recipes (the #1 food website with its own magazine), and Eating Well (the #1 healthy eating & cooking lifestyle magazine). The May issue will reach markets in CT, NY, NJ, PA, OH with a combines circulation of 2 million, with a strong reader service program for all magazines.
Date of Issue: May 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15
Rate: $8,950 (1/6th page unit size)
Reach our active and affluent audience looking for weekend getaway ideas, or outdoor adventure, or a beautiful bed & breakfast. This is the perfect environment to showcase your destination to an audience of over 850,000 readers.* The ad page will house a max of 6 ads so your destination will visually and geographically stand out. Details: 1/6 page space includes Regional location banner, photo or logo, company name, phone number, website, and 35 words of copy.
Date of Issue: May 2018 (On sale April 25) Space Deadline: Mar. 10 Materials Deadline: Mar. 17
Rate: $2,200 (1/6th page unit size)
ROADRUNNER MOTORCYCLE TOURING & TRAVEL
This publication reaches affluent, touring motorcycle riders who are always looking for great new places to go visit. RoadRUNNER features detailed travelogue style stories that guide readers with easy to follow real rider tours. Readers are looking for beautiful, two-lane roads and small town flavor. They seek out local restaurants and local hotels. Research also shows that small groups of motorcyclists can make a huge impact on the local economy, and will increase awareness of New York's natural beauty and abundance of places to visit and explore. Total readership is 225,817 and they each rode an average of 8,061 miles on their bikes over the past year.
Date of Issue: March 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15
Rate: $945 (1/6th page unit size)