2018 NYSTIA / I LOVE NY Co-op Print Ad Program

NYSTIA, in cooperation, with the I LOVE NEW YORK brand, presents the 2018 Cooperative Marketing Program to its members!

As you will see, we offer a variety of buy-in options that speak to our members' regional, domestic and international markets. And, we have haven't just negotiating exceptional rates. In many cases we've worked with our media and marketing partners to develop unique digital and print advertising programming that adds exceptional VALUE to these package offerings for NYSTIA members.

PRINT ADVANTAGE!

NYSTIA works closely with our print media partners to customize programs based on value, circulation and return on investment for our members. Participants can select their ad size and media based on their budget and their marketing needs.

As always, the print component of the co-op marketing program puts your destination's brand message on the pages of popular and reputable magazines and newspapers in key markets across the country. The most immediate value added by placing your ad in an “I LOVE NY" branded advertising page IMPACT! Standing alone, your message is shadowed by the co-op ads from other states and destinations. Together, we harness the power of our iconic, well-known, and well-respected advertising logo at the HEART of NY's tourism promotion, so that we don't stand alone...we (and you) STAND OUT from the rest!

Additionally, our partners offer various extras - added value - to your NYSTIA co-op print marketing buys. These added value extras include bonus reader service, bonus listing services, bundling with digital advertising, bonus expanded circulation, etc.

Each media partner has supplied a downloadable document with additional information about demographics, markets, leads, ROI and added values for their programs. Click the link under each program description.

2018 Print Marketing Deadlines and Design Specs  (1.2 MB)
2018 Print Marketing Deadlines and Design Specs
2018 NYSTIA Coop Marketing Program Booklet  (3 MB)
2018 NYSTIA Coop Marketing Program Booklet
2018 NYSTIA Coop Marketing Program Contract  (192.1 KB)
2018 NYSTIA Coop Marketing Program Contract

AAA PUBLICATIONS
AAA Magazines are dedicated to the AAA member whose itineraries include frequent travel. AAA members travel more, stay longer, do more and spend more than the average U.S. traveler. AAA's member magazines support and inspire overnight travel. Members turn to their magazine for getaway ideas and destinations. AAA members trust the AAA brand, placing it in the top ten most trusted brands in America. For each of the AAA co-op programs listed here, NYSTIA participants will get unique added-value offers not offered through regular advertising. We are excited to introduce brand new regions as well as new and increased reader-service responses for our participants.

  • ADDED VALUE - AAA MULTI-MAGAZINE DISCOUNT: 10% discount for purchasing any combination of Spring and Fall co-op ad placements. See contract for details.

Spring Co-ops: Space Deadline: Feb. 14 Materials Deadline: Feb 21
Fall Co-ops: Space Deadline: June 14 Materials Due: June 21
Rates based on 1/6th page unit size

YOUR AAA: NYC METRO & LONG ISLAND (SPRING AND FALL EDITIONS): Circulation 570,854. Total reader service circulation 3.2 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA's NYSTIA digital blog (copy/photo/URL). Sponsored article will be one of the featured articles in May 2018 travel email sent to 3M+.
Spring Rate: $3,125
Fall Rate: $3,125

SpaceAAA WORLD: PHILADELPHIA, DELAWARE, METRO DC & MARYLAND (SPRING & FALL EDITIONS): Circulation 1.01 million. Total reader service circulation 2.54 million. Partner print package added value includes one native content listing on AAA.com/World (copy/photo/URL).
Spring Rate: $4,055
Fall Rate: $4,055

YOUR AAA - BOSTON/CT, and AAA WORLD MAGAZINE - CT (SPRING EDITIONS): Circulation 1.12 million. Total reader service circulation 5.7 million. Magazine editorial will feature one article on Upstate New York. Partner print package added value includes one sponsored calendar event, a listing on AAA's NYSTIA digital blog (copy/photo/URL), one native content listing on AAA.com/World (copy/photo/URL). Sponsored article will be one of the featured articles in May 2018 travel email sent to 3M+.
Spring Rate: $4,890
AAA HOME & AWAY - OHIO (SPRING EDITION): Circulation 518,000. Total reader service circulation 974,500. Partner print package added value includes Reader Service listing in July/August issue.
Spring Rate: $2,500

2018 AAA Print Coop Supporting Documentation  (2.1 MB)
2018 AAA Print Coop Supporting Documentation

AARP THE MAGAZINE - New for 2018
AARP serves 38 million members 50 years+. AARP The Magazine is #1 in Boomer reach, with the biggest growth among all magazines over the past two years. 8.2 million AARP members have a total net worth between $500K-$1 million accounting for 40% of all 50+ adults. 66% of AARP members would rather travel in the U.S. than to a foreign destination, 65% recommend great vacations to others, and 65% are “adventure seekers."

  • ADDED VALUE: Free resources reader service. The direct response environment generates qualified leads for NYSTIA's co-op advertisers. Print ad page in Mid-Atlantic (NY, PA, NJ)
  • ADDED VALUE: All listings appear with a BRC (business reply card) in the NATIONAL EDITION of AARP The Magazine (circulation 22.5 million)
  • ADDED VALUE: Select Destinations on AARP.org - dedicated digital promotion page for travel advertisers, promoted through integrated marketing across AARP media channels, connecting travelers directly to advertiser websites, running in tandem with AARP The Magazine issue (flight duration of 2 months - four weeks longer than the regular flight).

Date of Issue: Apr/May 2018 Space Deadline: Jan 8 Materials Deadline: Jan 15
Rate: $5,885 (1/6 page unit size)

2018 AARP Print Coop Supporting Documentation  (1.7 MB)
2018 AARP Print Coop Supporting Documentation

ADAMS OUTDOOR ADVERTISING POSTER CAMPAIGNS
Adams Outdoor Advertising is one of the country's premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas.

POSTER CAMPAIGNS: Posters impact residents or visitors alike on busy surface roads, building awareness over a large geography, (by County or market area as shown below). We can tailor campaigns based on term, weight and target area(s), but show options below with space, production & tax included. 4 weeks lead.

  • Northeast Impression # (Wayne/Pike/Monroe) 12x. Four week cycle. Rate: $11,945
  • Lehigh Valley Impression # (Northhampton/Lehigh) 12x. Four week cycle. Rate: $14,060
2018 Adams Outdoor Advertising Posters Coop Supporting Documentation  (297 KB)
2018 Adams Outdoor Advertising Posters Coop Supporting Documentation

ENDLESS VACATION®
Northeast, South, plus Bonus of Midwest and Canada. Endless Vacation®, the largest circulation national travel magazine reaching 4.3 million readers, provides award-winning content across multiple platforms. As the ultimate trip planning resource for those who have made a lifetime commitment to travel, your destination will be immersed in multiple touch points throughout the trip-planning journey. The NYSTIA multimedia program offers the opportunity to reach avid travelers with extensive added value. The circulation is 1.35 million, reaching more than 3.4 million travelers including the following states in the Northeast, South and a bonus of the Midwest and Canada markets:

Northeast: ME, VT, NH, MA, CT, NY, NJ, PA, DE, MD, DC, RI
South: WV, VA, KY, NC, TN, SC, GA, AL, MS, FL, AR, LA, TX, OK
Bonus circulation in the Midwest: OH, MI, IN, IL, WI, MN, IA, MO, ND, SD, NE, KS
Bonus circulation in Canada of 82,591 (QUE, NB, Newfoundland/Labrador, NS, ONT, PEI)

  • ADDED VALUE: Print and Digital Lead Generation/Reader Service – Spring + Summer issues. Each partner receives inclusion in the lead generating reader service page and BRC in magazine (Spring + Fall) and on digital lead generation pages on web and tablet for digital elements for Spring and Summer issues. (value $15,000)
  • ADDED VALUE: The NYSTIA co-op section placed in both the Spring and Summer tablet editions. (value $40,000)
  • ADDED VALUE: The NYSTIA co-op section will have a microsite on EndlessVacation.com, including links to each participants website or a custom lead generation link. Three-month duration. (value $9,000)

Date of Issue: 2/20/18 Space Deadline: 13/15/17 Materials Deadline: 12/22/17
Rate: $5,590 (1/6 page unit size)

2018 Endless Vacation Print Coop Supporting Documentation  (467.9 KB)
2018 Endless Vacation Print Coop Supporting Documentation

GREAT VACATION GETAWAYS
Great Vacations Getaways has proven popular with a number of NYSTIA members. This publication is inserted in newspapers in NY, NJ, MD, PA, Washington, DC, Boston and Long Island (Newsday) for subscribers only with a $75,000 + income. Circulation: 1.5 million in 28 markets. Note: 2018 ads sized to 1/8 page vs 1/10 page (2017).

  • ADDED VALUE: Online Component - 4,000,000 online impressions through a re-marketing program. E-blast to 20,000 opt-in consumers for each advertiser, events and activities posted on GVG Facebook, Twitter and Google+ pages. Two 30-second videos uploaded on www.greatvacations.travel, linked to YouTube. Individual Advertisers - Profile pages on GreatVacationGetaways.com, with 500 words of copy, 6 photos and two videos. Reserved date for individual advertiser's e-blast. Submission of calendar of events for each advertiser. Also, each advertiser gets 200,000 individually targeted online impressions with their package, advertisers must agree to put a tracking pixel on their site to do the targeted online impressions. Upload of brochure: Links from greatvacations.travel to each advertiser website.
  • ADDED VALUE: Advertiser receives between 3,500 to 5,000 leads. E-blast opens and banner activity will be reported for each advertiser.

Date of Issue: April 2018 Space Deadline: Mar. 14 Materials Deadline: Mar. 21
Rate: $5,100 (1/8th page unit size)


2018 Great Vacation Getaways Print Coop Supporting Documentation  (1.7 MB)
2018 Great Vacation Getaways Print Coop Supporting Documentation

HEARST WOMEN'S TRAVEL GROUP
Hearst Women's Travel Group (Country Living, Good Housekeeping, Woman's Day) combines three iconic travel brands into a powerhouse partnership. Northeast circulation includes the following states: ME, VT, NH, MA, RI, NY, PA, NJ, CT, MD, DE and DC. Combined circulation is approximately 2 million. That's 11 million readers who see an ad in all 3 magazines. Average number of leads per insertion in 2017 was 2,925.

  • ADDED VALUE: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about travel advertisers, request information and enter sweepstakes. Additional in-magazine and online exposure about our advertisers increases awareness and drives more leads.
  • ADDED VALUE: An additional month of inquiries would be available for each participant per a “New York Vacations" number on the Reader Service page in May. Most reader service numbers generate 1,000-3,000 leads per 3-book buy (These leads are not specific to each destination but are referred to as Group Leads).

Date of Issue: April 2018 Space Deadline: 12/15/17 Materials Deadline: 12/22/17
Rate: $8,395 (1/6th page unit size)

More information about Hearst magazines, circulation, markets, and the GreatGetawaysGuide.com at: http://www.greatgetawaysguide.com/hotdata/publishers/greatgetaways/greatgetaways/pdf/2017-HWTGMediaKit.pdf


MEREDITH PUBLICATIONS WOMEN & CULINARY TRAVEL - New for 2018
Meredith has never gone to market in the domestic travel sector like this before, with exciting new packages created exclusively for the DMOs and destinations in NYS! In addition to ad placement in Better Homes & Gardens (our number one brand for reach and coverage among women and moms and households with children-based vacations), we're switching it up and including ad placement in our culinary magazines including Rachel Ray Everyday (NY's #1 culinary star-now with regional ads available for NYS tourism for the first time EVER!), All Recipes (the #1 food website with its own magazine), and Eating Well (the #1 healthy eating & cooking lifestyle magazine). The May issue will reach markets in CT, NY, NJ, PA, OH with a combines circulation of 2 million, with a strong reader service program for all magazines.

  • ADDED VALUE: NYSTIA receives bonus listings on behalf of all co-op participants throughout the year. These leads are a direct request of Meredith-only subscribers, a critical part of the Meredith program (no sweepstakes, 'general travel names' or otherwise).

Date of Issue: May 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15
Rate: $8,950 (1/6th page unit size)

2018 Meredith Culinary Print Coop Supporting Documentation  (563.8 KB)
2018 Meredith Culinary Print Coop Supporting Documentation

PHILADELPHIA MAGAZINE
Reach our active and affluent audience looking for weekend getaway ideas, or outdoor adventure, or a beautiful bed & breakfast. This is the perfect environment to showcase your destination to an audience of over 850,000 readers.* The ad page will house a max of 6 ads so your destination will visually and geographically stand out. Details: 1/6 page space includes Regional location banner, photo or logo, company name, phone number, website, and 35 words of copy.

  • ADDED VALUE: Receive 500 leads (Excel list for direct mail.
  • ADDED VALUE: Receive an event listing in the Road Trips section in March or September issues.

Date of Issue: May 2018 (On sale April 25) Space Deadline: Mar. 10 Materials Deadline: Mar. 17
Rate: $2,200 (1/6th page unit size)

2018 Philadelphia Magazine Print Coop Supporting Documentation  (318.4 KB)
2018 Philadelphia Magazine Print Coop Supporting Documentation

ROADRUNNER MOTORCYCLE TOURING & TRAVEL
This publication reaches affluent, touring motorcycle riders who are always looking for great new places to go visit. RoadRUNNER features detailed travelogue style stories that guide readers with easy to follow real rider tours. Readers are looking for beautiful, two-lane roads and small town flavor. They seek out local restaurants and local hotels. Research also shows that small groups of motorcyclists can make a huge impact on the local economy, and will increase awareness of New York's natural beauty and abundance of places to visit and explore. Total readership is 225,817 and they each rode an average of 8,061 miles on their bikes over the past year.

  • ADDED VALUE: We will provide New York State with a Skyscraper banner on our website for eight months - March through October. Our website attracts 60,150 unique visitors per month and will offer New York State unlimited impressions.
  • ADDED VALUE: In addition, we have created a special link: www.roadrunner.travel/iloveny that features our 22 different tours in New York state showcasing New York's beautiful natural scenery. We will prominently promote this link on the New York state advertising spread in our Spring Travel Guide with headline: Love to ride? Come and discover your favorite part of New York State!

Date of Issue: March 2018 Space Deadline: Jan. 8 Materials Deadline: Jan. 15
Rate: $945 (1/6th page unit size)

2018 RoadRUNNER Print Coop Supporting Documentation  (1.8 MB)
2018 RoadRUNNER Print Coop Supporting Documentation