NYSTIA, in cooperation, with the I LOVE NEW YORK brand, presents the 2018 Cooperative Marketing Program to its members!
As you will see, we offer a variety of buy-in options that speak to our members' regional, domestic and international markets. And, we haven't just negotiating exceptional rates. In many cases we've worked with our media and marketing partners to develop unique digital and print advertising programming that adds exceptional VALUE to these package offerings for NYSTIA members.
These digital marketing programs offer a great deal of flexibility in terms of timing. Most are available for purchase any time in 2018, so if you found your first digital buy was a success for your business, you can make multiple purchases (i.e. monthly, quarterly, seasonally, etc.).
You don't have to be internet savvy to try out a digital program with confidence. Our program providers (your fellow NYSTIA members), are more than happy to help explain the benefits and advantages of their particular marketing options. And there are a wide variety of options - all encapsulated in handy briefs here in this booklet! Find just the right program to meet your advertising and lead generating needs: Native Advertising, Digital Bulletin Boards, Targeted Display & Creative Remessaging, Multi-Channel Email Marketing, Video Marketing, Automation, Search Engine Marketing, Social Media Messaging, Amplified Storytelling, Remarketing Displays, Content Marketing, Channel Sponsorship, Microsites, Banner Advertising and more.
Each media partner has supplied a downloadable document with additional information about demographics, markets, leads, ROI and added values for their programs. Click the link under each program description.
AAA DIGITAL ADVERTISING - New for 2018
AAA.com/YourAAA contains content from our print publications and features sweepstakes, a calendar of events, videos, polls, slideshows and more. Real-time stats reporting available 24/7.
NATIVE ADVERTISING: Components include Custom Content Generation, Web Edition Magazine, Email Extra, Email Newsletter Text Ads, Digital Sponsorship of a Web Channel, Lead Generation, Events Calendar.
DISPLAY PACKAGE: Components include Web Edition Magazine, Email Newsletter Text Ads, Digital Sponsorship of a Web Channel
Stephanie Abrams is an executive producer and worldwide travel expert/host/presenter for 2 nationally syndicated radio travel shows heard coast-to-coast in the US - “Travel WITH Stephanie Abrams" and “Travelers411." NYSTIA radio/podcast/digital marketing packages starting at $585 for basic packages, and include:
Rates: NYSTIA Basic: $585, Bronze: $2,000, Chrome: $5,600, Silver: $8,800, Gold: $11,470.
ADAMS OUTDOOR ADVERTISING - DIGITAL BILLBOARDS
Adams Outdoor Advertising is one of the country's premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas.
DIGITAL BULLETIN NETWORK: Our extensive regional coverage includes popular destination markets in Eastern Pennsylvania (& I-95 in North NJ). We offer a network of 75 digital billboards throughout the Scranton/Wilkes-Barre, Pocono Mountains, Lehigh Valley and Philly-metro region. For simplicity, we have created impression packages, or can build programs to suit your objectives. Two-week lead time for placement. (see our booklet on the NYSTIA marketing page for specific locations of digital bulletins in each buy):
1) Poconos/Northeast (Major Corridors): 1.09 million impressions over 4 week cycle. $11,765
2) Poconos/Northeast (General): 1.41+ million impressions over 4 week cycle. $14,945
3) Lehigh Valley (major routes): 1.23+ million impressions over 4 week cycle. $8,825
4) Lehigh Valley (general): 2.13+ million impressions over 4 week cycle. $15,060
5) Philly/Northern NJ (general): 2.29+ million impressions over 4 week cycle. $10,590
OUTDOOR EXTENDED DIGITAL MOBILE PROGRAM: Outdoor Extended is our targeted mobile strategy and can be purchased alone or in conjunction with an outdoor media program. There are three tiers and each includes a similar suite of tactics focused on inspiring visitation; however we can customize individual programs or add specialized tactics (e.g. video pre-roll, CRM merge, etc.). The options below include geo-fencing, geo-targeting, search and site re-targeting, keyword & category contextual targeting plus conversion zones, all with reporting provided.
NATIVE ADVERTISING: Refers to an advertising message designed to mimic the form and function of its environment. The most obvious example is Facebook newsfeed ads. Rates: Tier 1: $10,000, Tier 2: $5,000, Tier 3: $2,000
EVENT RETARGETING: By placing a pixel within the video assets, we can retarget users that are engaged with the video but do not click through to your website. Watching an entire pre-roll spot is a great indication of use engagement. However, some users would rather continue on to the content they were originally there to watch. This allows us to re-engage the user at the later time, while they visit other sites. Rates: Tier 1: $10,000, Tier 2: $5,000, Tier 3: $2,000
GEO-FENCING: A tactic that targets users in very small and well-defined areas. Applications for this would be to target people at competitor locations, events, etc. It's prudent to offer special pricing or discounts to those that choose your venue on their next stay. Rates: Tier 1: $10,000, Tier 2: $5,000, Tier 3: $2,000
ADVANCE MEDIA NEW YORK - NYup.com
TARGETED DISPLAY + CREATIVE REMESSAGING: Display/creative remessaging. Define your audience(s) and reach them on NYup.com. Choose geo and behavior targets. Total monthly impressions range from approx 240,000-1.2 million based on tiered buy-in level. 3 month minimum.
MULTI-CHANNEL EMAIL MARKETING - New for 2018: Drive leads from a new travel audience - send emails specifically to travel intenders in key markets following up each email sent with targeted display ads highlighting your travel or tourism destination. Total emails: 60K-180K.Total impressions: 240K-720K.
VIDEO MARKETING ON YOUTUBE - New for 2018: Using the YouTube TruView platform, a :15 or :30 second video will be targeted to potential travelers and viewed as pre-roll. Videos will be targeted to potential travelers based on travel interests viewers have previously shown (read a travel article on NYup.com), a travel video they watched, or a travel-related search they did on Google. Geo Coverage 1-6 markets (DMAs).
BBG&G ADVERTISING 2018 MARKETING AUTOMATION: By placing pixels throughout your site, and leveraging this powerful suite of Tracking, CRM, and Emarketing software, we can capture more leads with Dynamic Form Fills, Surveys, and VisitorID, and market to your leads with highly personalized communications, based on their web, emarketing, and social media behavior and engagement, form fills and survey answers, and expressed interests. Increase opens, click-through rates and conversions through dynamic, tailored automated emarketing and web content driven by Behavioral Tracking, Lead Scoring, and Customer Segmentation. Prove ROI with real-time reports for email, digital, and print campaigns, social media, blogs, and Google AdWords – far surpassing any reporting provided by Google Analytics or typical email programs like Constant Contact. Rates (2 tiers): Tier 1: $14,000, Tier 2: $6,000
2018 PROGRAMMATIC DIGITAL CAMPAIGN: Search and behavior targeting, Geo-fencing, Native Advertising, and Retargeting. Tailored programs based on a client's objectives and audiences. Rates: Tier 1: $10,000, Tier 2: $6,000, Tier 3: $3,600
2018 SEARCH ENGINE MARKETING (SEM) PROGRAM: Pay-per-click search marketing approach. Rates: $400-900 monthly.
ENDLESS VACATION® - New for 2018
Endless Vacation® E-Newsletter: Reserve a 330x250 or 728x90 banner tile in our e-newsletter sent 8x per year to 1 million subscribers with a very high average open rate of 20.8% and a 25% SOV for advertisers. NYSTIA market circulation total: 682,767. This includes the following: Northeast - 258,228; South - 329,891: Canada - 70,711; Midwest - 167,494. Select your preferred timing: Mar, Apr, May, June, Aug, Sept, Nov, Dec.
Rate: $3,850 monthly
EPOCH MEDIA GROUP - New for 2018
Bring more affluent Chinese Americans and Chinese inbound tourists to your destinations. Program targets the high concentration of Chinese population in the NYC market, and about 1 million Chinese inbound tourists visiting friends and family in NY, many who are brand-conscious, travel frequently, and respond well with targeted in-language marketing.
DIGITAL MARKETING AND SOCIAL MEDIA PACKAGES:
Full package includes Digital Advertising (Native Advertising, Online Banner, Chinese Landing Page), plus Social Media promotion on WeChat, the Chinese equivalent of Facebook and Twitter combined. This is China's largest mobile app through which consumers can access everything in daily life, with 700 million active users (70 million outside of China). Rate: $12,000
Tier 2 includes Native Advertising, Chinese Landing Page, and Social Media. Rate: $8,000
Tier 3 includes Native Advertising and Social Media. Rate: $5,200
AMPLIFIED STORYTELLING CO-OP: 78% of people perceive a relationship between themselves and a destination using custom content. High impact designs and immersive first-person narratives pull readers into your experience. Storytelling programs aim to provide fresh, high quality content with long-term SEO benefits for partner websites. 900-7,100 estimated clicks based on buy-in level. Rates: Gold: $10,700, Silver: $5,700, Bronze: $2,800
REMARKETING DISPLAY AD ADD-ON: Increase the power of your story and increase site traffic by placing a remarketing tag on your story, sending your ad to past readers. These visitors are already interested in taking a trip to NY; your ad will provide new content for more qualified users, inspiring them further. 60k-120K+ impressions, 90-300 estimated clicks based on buy-in level. Rates: Silver: $1,000, Bronze: $500
SEARCH ENGINE MARKETING CO-OP: An effective way for you to maximize the value for your marketing efforts. Get a greater share of relevant and interested consumers going to your site vs. a competitor's. High traffic at a low cost. Partners receive custom ad copy development with actionable text. Guaranteed clicks at a lower CPC. 1,600-11,000 guaranteed clicks based on buy-in level. Rates: Gold: $10,700, Silver: $6,000, Bronze: $2,500
MANNIX MARKETING - New for 2018
DIGITAL SEO AUDIT & BLUEPRINT, AND LOCAL SEO OPTIMIZATION: Wondering what aspects of your website may be negatively impacting its performance? Want to make improvements to your site but not sure where to start? An in-depth SEO Audit and Blueprint from Mannix Marketing is the resource you need. We believe at the NYSTIA rate it is one of the best values in digital marketing available. One-time fee - $5,750
FACEBOOK AUDIT, BLUEPRINT AND CONSULTING: How did Mannix Marketing build the largest Facebook audience for the Adirondacks to have over 200,000 fans? How can you grow your Facebook page and improve your influence, impressions and reach? How can you quantify this information for a Board of Directors? Our social media guru will analyze your page, your competitors, and come up with the perfect plan for your destination and then train you on how to grow your audience with a marketing plan that will give you measurable success. One-time fee - $2,500
SPONSORED ARTICLES & NATIVE ADVERTISING ON NEWYORKSTATEDESTINATIONS.COM: Sponsored articles and native advertising is a great way to bring visibility to your destination website, grow your audience and tell your story. Our team of editors will work with you to develop 6-12 great stories to promote your region. Distribution with guaranteed impressions and clicks available. No funds? No worries! Sponsored stories are ideally suited to co-op with your top regional attractions and events - talk to us at Mannix Marketing about opportunities.
MEREDITH DIGITAL WOMEN & CULINARY TRAVEL - New for 2018
DIGITAL AD BLOCK ON MEREDITH WOMEN'S NETWORK SITES: Meredith has never gone to market in the domestic travel sector like this before with exciting new packages created exclusively for the DMOs and destinations in NYS! Be seen on branded New York ad on bhg.com, parents.com, allrecipes.com, and recipe.com, and other Meredith-owned sites, with geographical targeting to match print co-op states in CT, NY, NJ, PA, OH. Mix of unit types desktop (728x90 & 300x250) and mobile (320x50), with 404,000 impressions and reporting provided to each advertiser.
MEREDITH SPECIAL PLACEMENT NOTE: 6-ad blocks per NY ad, running April 1-May 15, 2018. Partner ads due to NYSTIA by January 15, 2018.
Rate: $4,700 per block
NJ ADVANCE MEDIA - New for 2018
NJ Advance Media is part of Advance Publications, a global brand with a world-class reputation. We have 12 local news and information websites ranking #1 in their markets, including NJ.com, and newspapers in 25+ cities.
CONTENT MARKETING ON NJ.COM OR FACEBOOK: Sponsors place engaging, quality ad content that abides by best editorial practices; by-lined by the sponsor, to be published and distributed on our local market sites in either NJ.com or on Facebook. Program can include both geo and behavioral targeting, making the engagement very strong. Works extremely well for events and travel-related destinations. We use your materials to build your ad. Impressions range from 150,000 to 1.3 million based on tiered buy-in level. Rates: Tier 1: $11,000, Tier 2: $5,500, Tier 3: $2,750
NEW YORK TOURISM CUSTOM CONTENT: Captivate Phillymag.com readers with customized content article for your brand written and designed by Phillymag.com, and appearing within relevant editorial context. Each post is live and promoted for 2 weeks and lives in the 3rd spot on the channel roll. Ability to house images, videos and interactive assets such as quizzes and polls. ROS sponsored content module prominently displays on right to drive traffic to the most current content post. Includes an image, headline and sponsor logo. Other traffic drivers include Suggested Content Link and Related Content Post. Rates: Tier 1: $11,500, Tier 2: $8,250, Tier 3: $4,400
CHANNEL SPONSORSHIP: Your brand will align with relevant editorial on Phillymag.com to effectively reach your desired audiences. A high-impact channel sponsorship is ideal for making a splash during timely campaigns or product launches. Includes roadblock of the channel landing page (One 728x90 leaderboard and two 300x250 medium rectangles); majority share of the impressions within the channel; opportunity for site skins. Timing: Weekly. Impressions Guarantee: 150,000. Rate: $3,300.
TRAJECTORY SPORTS & MEDIA GROUP, LLC
MICROSITES IN CHINESE AND ENGLISH: INTERNATIONAL TRAVELERS generate 30% of all NYS tourism revenue. Trajectory helps clients get their fair share of that $19 Billion by creating micro-sites in English and Chinese, the primary languages for Canada, the U.K, Australia, PRC, Hong Kong and Taiwan. Every NYSTIA member knows American history, but the vast majority of foreign travelers do not. We tell client stories (past and present) and curate their content in a manner and style designed for foreign travelers, whether they speak English or Chinese. Our goal is to help New York welcome the world. Services include:
BANNER ADVERTISING: Impression options are offered across native video, native mobile, and banner display media varying by availability and client interest/creative. Options include only onsite TripAdvisor premium inventory OR the ability to utilize TripAdvisor's first party data to retarget users interested in travel to New York State, off-TripAdvisor on the web at our new premium level commitment of $11,500. Onsite packages are custom-built after extensive conversations with the client regarding goals and objectives. Premium inventory can target New York State content on TripAdvisor. 250,000-500,000 impressions contracted.
Rates: Tier 1: $11,500, Tier 2: $10,000, Tier 3: $7,500, Tier 4: $5,000