2017 NYSTIA / I LOVE NY Co-op Digital Program
ADVANTAGES OF DIGITAL ADVERTISING WITH NYSTIA
NYSTIA's digital advertising program has proven to be a great addition to our Co-Op Marketing offerings. Each opportunity has been developed to offer differing digital options to you, our members, and each was customized based on the membership survey results. Members can select their buy-in period as well as geo-customize as they wish.
Below is NYSTIA CO-OP DIGITAL ORDER FORM and RATES.
NYSTIA's digital advertising program is gaining in popularity as a solid component of our co-op marketing offerings. Each opportunity has been customized to offer a range of digital offerings to you, our members, based on your feedback and interests.
Members can select their buy-in period as well as geo-customize as they wish. For more details information on the packages and providers, please read the info below.
Adams Outdoor Advertising - Digital Outdoor Bulletin Options
Adams Outdoor Advertising is one of the country's premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas. We reach a mass audience of both residents and tourists alike with traditional posters, fixed or rotary bulletins and a network of over 74 digital bulletins. As Americans re-discover the 'road trip', out-of-home media has proven to be targeted, cost-effective and inspires search.
ADVANCE MEDIA NEW YORK - NYup.com
TARGETED DISPLAY + CREATIVE REMESSAGING: Display/creative remessaging. Define your audience(s) and reach them on NYup.com. Choose geo and behavior targets. 3 month minimum.
SLIDING BILLBOARD: Seen by everyone who goes onto NYup.com homepage. When user logs on for the 1st time each day, the ad slides down and then 2nd ad stays on the home page throughout the day.
IN-STORY AUTO PLAY VIDEO + DISPLAY: In-story/display. Your :15 or :30 video ad automatically plays as readers scroll through stories on NYup.com. Choose geo or behavioral targets. 3 month minimum.
NATIVE ADVERTISING: Refers to an advertising message designed to mimic the form and function of its environment. The most obvious example is Facebook newsfeed ads.
EVENT RETARGETING: By placing a pixel within the video assets, we can retarget users that are engaged with the video but do not click through to your website. Watching an entire pre-roll spot is a great indication of use engagement. However, some users would rather continue on to the content they were originally there to watch. This allows us to re-engage the user at the later time, while they visit other sites.
GEO-FENCING: A tactic that targets users in very small and well-defined areas. Applications for this would be to target people at competitor locations, events, etc. It's prudent to offer special pricing or discounts to those that choose your venue on their next stay.
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2017 MARKETING AUTOMATION: Capture more leads with VisitorID, Dynamic Forms and Surveys. Receive notifications when people are visiting key pages. Increase opens, click-through rates and conversions through Behavioral Tracking, Lead Scoring, Customer Segmentation, and Email Automation. Market to your leads with highly personalized communications, based on their behaviors and interests. Prove ROI with real-time reports for email, digital, and print campaigns, social media, blogs, and Google AdWords – far surpassing any reporting provided by Google Analytics or typical email programs like Constant Contact.
2017 Banner Campaign: Programmatic display and online banner retargeting.
2017 Search Engine Marketing (SEM) Program: Pay-per-click search marketing approach.
Welcome to our FARM-ILY! Let us promote your agritourism destination, bed and breakfast, winery, craft beverage trail, farm-to-table event or festival to the people most likely to visit - GROWNYC / GREENMARKET SHOPPERS!
CHRYSALIS: Advertising - ROS (Run-of-Site) banner on Escapemaker.com. 12 month event calendar imported and promoted on Escapemaker.com.
BUTTERFLY: Advertising - ROS (Run-of-Site) banner on Escapemaker.com. 12 month event calendar imported and promoted on Escapemaker.com. Four dedicated e-blasts to 50,000+ NYC residents. Monthly social media promotion. Marketing - Literature distribution at our NYC Agritourism Pop Up Shop and at 20 Greenmarkets. 1/4 page ad in our Agritourism Guide - 10,000 distributed. Booth/table at 3 NYC seasonal agritourism events.
MONARCH: Advertising - ROS (Run-of-Site) banner on Escapemaker.com. 12 month event calendar imported and promoted on Escapemaker.com.Six dedicated e-blasts to 50,000+ NYC residents. Weekly social media promotion. 30-day sweepstakes/offer to collect qualified opt-in leads (average 2,500 leads). Unlimited package booking on your behalf with a 10% commission. Marketing - Literature distribution at our NYC Agritourism Pop Up Shop and at 20 Greenmarkets. 1/4 page ad in our Agritourism Guide - 10,000 distributed. Booth/table at 3 NYC seasonal agritourism events. Packaging 101 ON-site Workshop for 50 people OR additional e-blasts.
AMPLIFIED STORYTELLING: Storytelling programs aimto provide fresh, high quality content with long-term SEO benefits for partner websites.
SEM CO-OP PROGRAM: Cooperative paid search work for partners.
FACEBOOK FAN GENERATION: Increase Facebook fans in your media mix.
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TRAVEL FOCUSED ADVERTISING: Your messaging on travel specific sites. Guaranteed website traffic with a “cost per click" model.
LEAD GENERATION: Names, emails and mailing addresses specifically for your destination. Double opt-in verified. Purchase a specific number of leads for your database.
ECHO CONTENT ADVERTISING: Drive traffic to content pages and specific landing pages utilizing display, text and in-feed advertising. Engage a new audience with aritcles and content that speaks to their interests. Higher time on page than traditional online advertising. Guaranteed website visitors with a simple cost per click (CPC) model. Brand exposure through custom headlines, images and logo.
NATIVE EMAIL: Send e-mail messages to a target audience and showcase image and video assets. Demographic and geographic targeting (not an email list).
NEW YORK TOURISM CUSTOM CONTENT: Captivate Phillymag.com readers with customized content article for your brand written and designed by Phillymag.com, and appearing within relevant editorial context. Each post is live and promoted for 2 weeks and lives in the 3rd spot on the channel roll. Ability to house images, videos and interactive assets such as quizzes and polls. ROS sponsored content module prominently displays on right to drive traffic to the most current content post. Includes and image, headline and sponsor logo. Other traffic drivers include Suggested Content Link and Related Content Post.
CHANNEL SPONSORSHIP: Your brand will align with relevant editorial on Phillymag.com to effectively reach your desired audiences. A high-impact channel sponsorship is ideal for making a splash during timely campaigns or product launches. Includes roadblock of the channel landing page (One 728x90 leaderboard and two 300x250 medium rectangles); majority share of the impressions within the channel; opportunity for site skins. Timing: Weekly. Impressions Guarantee: 150,000.
Trajectory Sports & Media Group, LLC:
Destinations and Events are linked via Trajectory's association with Tour Blend and its Mobile App in the Apple Store (IOS) and Google Playstore (Android). Features include geo targeting and mapping, full motion video links and more. We work with Events and Destinations to create powerful stories that attract visitors, fans and participants. Trajectory helps destinations and events tell their stories proactively.
BANNER ADVERTISING: Impression options are offered across native video, native mobile, and banner display media varying by availability and client interest/creative. All packages are custom-built after extensive conversations with the client regarding goals and objectives. Impressions target New York State content. 250,000-500,000 contracted impressions