Marketing & Communications Manager

Location

Alexandria Bay, NY

Date Posted

Nov 2, 2018


Company Overview

The Thousand Islands Regional Tourism Development Corporation (dba 1000 Islands International Tourism Council) is a New York State 501(c3) nonprofit corporation that functions as the Destination Marketing Organization for the 1000 Islands Region of Northern New York and Eastern Ontario.

The mission of the TIRTDC is development, promotion, enhancement and retention of the tourism industry and its associated employment base within the territory encompassing generally the County of Jefferson in the State of New York, an area of approximately the same size in the southern portion of eastern Ontario, Canada, abutting the St. Lawrence River and approximately opposite Jefferson County, but extending slightly farther both easterly and westerly for the overall economic benefit of the region.
Through a Human Resource Agreement for staff and services with the Thousand Islands Bridge Authority, the Corporation has five full-time staff members, four full-time, seasonal staff members and one part-time seasonal staff member. Its overall budget for 2019 is $1.3 million dollars USD. Professional staff are hired as employees of the Thousand Islands Bridge Authority on loan to the TIRTDC. Employment policies and comprehensive benefit programs of the TIBA apply to staff on loan to the TIRTDC. The Thousand Islands Bridge Authority is an equal opportunity employer.

Job Description / Responsibilites

The Marketing & Communication Manager works on marketing, promotions, advertising, content development, publications, digital properties, media buying, public relations and special projects for the TIITC with the goal of promoting the 1000 Islands Region as a visitor destination. In addition, this position will assist in publicizing the TIITC and the importance of the local visitor industry within the local press. Successful candidate will also work closely with other staff to develop And implement comprehensive marketing and advertising programs. The position is full-time (40 hours/week) and includes a comprehensive benefits package. The manager must be able to travel freely between the United States and Canada and maintain that privilege as a condition of employment.
Specific Duties:
  • Oversee the creation of collateral materials to promote the 1000 Islands Region, including but not limited to: an annual Visitor Guide, direct mail and electronic mail pieces, newsletters, recreational tourism brochures, promotional videos, ads, media editorial content and b-roll.
  • Update and generate content for tourism website(s), social platforms and digital properties.
  • Manage destination content and reputation across digital OTAs, sites and platforms.
  • Solicits paid advertising and sponsorship's for TIITC marketing projects
  • Coordinate creative development and placement of ads (print, on-line, and broadcast), in conjunction, with an external advertising agency. Assist with the development and writing of corresponding advertorial.
  • Coordinate public relations activities including: media FAMS, travel media shows, press releases, story pitches, media site visits and responding to press inquiries. Manage media library.
  • Special projects as assigned.

Job descriptions are not intended and should not be construed to be exhaustive lists of all responsibilities, skills efforts or working conditions associated with a job; they are intended to be reflections of the principal job elements essential for that position.


Qualifications

  • College degree in marketing, communications, advertising and/or marketing-related field or
    equivalent related experience (preferably in a tourism environment).
  • Strong communication, writing, editing and design skills, as well as a comprehensive knowledge of grammar and vocabulary. Demonstrated creative ability.
  • Ability to multi-task and adhere to deadlines.
  • Excellent computer skills, including Microsoft Office, Adobe, Word Press or similar CMS, email and a basic knowledge of publishing and Internet software.
  • Knowledge of the local area, hospitality industry, media and news gathering processes are a plus.
  • Demonstrated success in building a strong public relations program preferred.
  • Experience with multimedia marketing campaigns utilizing variety of tactics.
  • Professional demeanor and a strong work ethic.
  • Flexible schedule a must, with some nights, weekends and travel required.
  • Ability to work independently and a group environment.
  • Strong communication, writing, editing and design skills, as well as a comprehensive knowledge

Contact Information

Qualified applicants please send letter and resume to jobs@visit1000islands.com