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Loyalty and Insight Manager - LEGOLAND New York Resort


30 Matthew Street, Suite 201 Goshen, New York, 10924 United States

Date Posted

Jul 25, 2019

Company Overview

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We thrive on innovative thinking and big ideas!!! For that reason this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with this role. We create magic and invaluable experiences for our guests every day, and while this job description is intended to be an accurate reflection of what you will do here with us, we cannot guarantee you that creating magical moments won't come with new and amazing adventures that can make your day different! Come work with us and you will see how at LEGOLAND New York Resort no two days are the same.

LEGOLAND New York Resort takes pride in building amazing teams with diverse experiences and ideas, by driving inclusion and innovation in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We strive to create a workplace where everyone
feels valued, no matter their age, race, color, religion, gender identity or expression, national origin, disability status, genetics, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.

Job Description / Responsibilites

Your main goal is to increase revenue, throughout sales and visits to Annual Pass holders. You will ensure high pass holder satisfaction level, through development of strong and compelling Annual Pass programs. Your goal will be to secure the highest possible renewal level percent an KPI's including satisfaction and CAPEX performance.

Main Responsibilities:

  • Develop and execute strategies for Annual Pass Programs (AP) (products, communication, benefits) covering both recruitment and renewal programs including cooperation with other Merlin attractions.
  • Ensure in Park and home page membership information and signage is current and up-to-date.
  • Manage membership database and ensure it is up to date and accurate meeting legal requirements.
  • Work together with guest service and ticket sales team to ensure training in AP program and AP up-sell to guests.
  • Prepare promotional calendar for renewals and recruit.
  • Ensure ongoing reporting on AP performance and implement necessary corrective actions to reach sales goals and guest attendance targets.
  • Ensure a relevant and appealing benefit program.
  • Execute relevant research plan covering pre-visit, during and post visit including support the Sales and Marketing Director in product development research and other ad hoc research requirements.
  • Analyze data and develop research management reports with recommendations. (Brand Manager responsible for Brand/Media tracking).


If you have a Bachelor's degree in Marketing, Loyalty, Research, Business Administration, Communications and have experience in a theme park, hotel, resort or attraction we would love to meet you. We are looking for a person with strong experience developing and managing loyalty programs.

You must demonstrate strong analytical skills and ability to communicate complex problems in a simple and clear way, as well as,a ability to motivate teams and collaborate effectively with cross-functional peers. You need to have a track record of exceeding commercial targets and objectives and demonstrated experience managing (research) agencies.

Proven ability to manage a large volume of work effectively and efficiently and advanced computer skills, particularly with the Microsoft Office suite of projects . Solid understanding of consumer and brand research.

Contact Information

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