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Brand Manager - LEGOLAND New York Resort


30 Matthew Street, Suite 201 Goshen, New York, 10924 United States

Date Posted

Jul 26, 2019

Company Overview

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We thrive on innovative thinking and big ideas!!! For that reason this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with this role. We create magic and invaluable experiences for our guests every day, and while this job description is intended to be an accurate reflection of what you will do here with us, we cannot guarantee you that creating magical moments won't come with new and amazing adventures that can make your day different! Come work with us and you will see how at LEGOLAND New York Resort no two days are the same.

LEGOLAND New York Resort takes pride in building amazing teams with diverse experiences and ideas, by driving inclusion and innovation in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We strive to create a workplace where everyone
feels valued, no matter their age, race, color, religion, gender identity or expression, national origin, disability status, genetics, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.

Job Description / Responsibilites

The Brand Manager role be the LEGOLAND New York Resort Brand expert and ensure adherence to all branding guidelines. Oversee and drive the development of all communication material, to ensure consistency across all touch points covering Park, Hotel and Second gate. Lead campaign and 'Above The Line' media plan development and execution.

Main Responsibilities

  • Deliver targeted awareness, agreed park positioning and visit intension level.
  • Ensure access to images and material to develop high quality communication material.
  • Ensure material are approved and delivered on time, on brand and within budget.
  • Service and coordinate with Retail, F&B, operations and other relevant departments to ensure their needs in relation to communication material are meet.
  • Manage the allocated annual creative development, print and media implementation budget.


  • Experience managing creative and advertising development is a must. Ideally for highly visible projects or brands, and including TV commercial, billboards (OOH / Out of Home Media), digital banners.
  • Experience in advertising and media buying – TV, Print and Digital Media
  • Managing Creative and Media Agency (Account Manager from creative / branding agency is acceptable)
  • Strategic brand positioning and communications experience
  • Experience with brand tracking
  • Brand Building Experience
  • Theme park, hotel, resort or attraction a plus.
  • Excellent communication skills
  • Ability to Manage relationships and collaborate with other relevant depts. (operations teams, sales teams, etc).
  • Minimum 3 years' experience managing a team (managing and working with creative teams – graphic designers – a plus)
  • Bachelor's degree Majors in Marketing, Business Administration, Communications, or other related field preferred.
  • Minimum of 5 years of marketing and brand management experience.

Contact Information

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