Brand Journalist and Digital Media Manager, Finger Lakes Visitors Connection


Canandaigua, New York

Date Posted

Nov 15, 2021

Company Overview

Finger Lakes Visitors Connection is a 501c3 not-for-profit organization, with its principle funding coming through Ontario County and its mission to grow Ontario County through positive economic development initiatives.

We are a small team of about 7 people and partner with our neighboring counties and local chambers and BIDs to promote tourism to the county. When you join FLVC you are joining the third oldest and third largest Finger Lakes tourism promotion agency in the region. You will be working with passionate industry partners within Ontario County, the Finger Lakes Region and all over the world. Your work will contribute to the positioning of Ontario County's tourism industry as a major contributor to developing the destination organization of the future. Our roles are as curators of our destination, adopters of business intelligence, catalysts for economic development, activists in placemaking in our communities and collaborators within our strategic networks.

  • Team members have the opportunity to travel locally, regionally and multi-state and enjoy local experiences as you promote our destination.
  • Hybrid and remote work options are available.

You will be part of a team that is dedicated to curating, distinguishing, and developing Ontario County's destination brand – inspiring travel and creating economic vitality for our stakeholders and quality of life benefits for our residents. We are:

  • Passionate for the Finger Lakes - and Ontario County in particular.
  • Love the travel and hospitality industry.
  • Have a passion for storytelling, writing, placemaking.
  • Have an innate focus on accessibility, sustainability, diversity, and equity.
  • Friendly and Fun; Laidback and professional, and genuine.

Job Description / Responsibilites

As Brand Journalist and Digital Media Manager, you will be our storyteller-in-chief, collaborating to create engaging content in a variety of formats (long form, itineraries, listicles, audio, video, web, email and social stories) for our distinctive audiences. You are a natural storyteller, with a social DNA.

Your strong organizational, written and presentation skills will be utilized in your role as the “managing editor" for publishing content on, FLVC social platforms, print publications, and public speaking engagements. You are a FLX brand champion!

You are an empathetic listener who can translate and inspire travel to and within the region. People want to vacation with you once you translate the benefits of what we have here in the FLX. Outstanding visitor experiences, partner satisfaction, and audience joy are the results of your customer service skills, networking abilities and aptitude for travel and business marketing trends. You will be our visitor experience curator and evangelist.

What you'll do:

Content development, Digital Media Management, and Distribution

  • Curate, create, deploy and monitor branded content focused on distinctive audiences.
  • Amass and deploy a robust collection of photography, video assets, research and trend data that showcases tourism products and experiences and inspires storytelling with facts, color and interest.
  • Monitor and promote FLVC's online presence on third party, partner, and industry sites, including I Love NY, Finger Lakes Region and industry partners, travel/trade niche markets.
  • Ongoing development of content that can be leveraged as small assets and micro-copy: landing pages, emails, SEO and micro-copy, memes & infographics.

Publisher and Brand Champion

  • Publisher and editor of, newsletters, email campaigns, and print publications, as well as our connected microsites and social media channels.
  • Social media is leveraged (directly and in coordination with any social media vendors or other FLVC team members) as a tool to generate awareness, communicate with followers, spread content and create evangelists

Visitor Experience Curation

  • Oversee visitor information services which counsel, guide, plan and encourage visitation to and within the county, including but not limited to leisure travel, group and affinity travel, and VIP visitors as requested.
  • Develop programs and messaging which extend stay and foster return visitation.
  • Produce ongoing reports of visitor volume and interests, year-over-year statistics, visitor profiles and interests, and return on investments for programs.

Supervisory Responsibilities, Professional Development, and Advancement

  • The Brand Journalist and Digital Media Manager supervises content curators and editors as well as provides indirect supervision to assigned interns and creative services vendors.
  • This position reports to the Director of Destination Brand Marketing; with an opportunity to advance in leadership.
  • Annual professional development opportunities on a wide spectrum of timely topics are continually offered. The organization values education, networking, and professional associations.
  • Community connections and participation are important.
  • Flexible benefits package – developed with your life-stage needs in mind.


  • Bachelor degree in hospitality, marketing, communications or related field.
  • Minimum 1 – 3 years of communications or marketing experience.

Contact Information

Each qualified candidate is invited to submit a resume and a cover letter explaining why they would be an excellent fit for this position. Samples of any of the items mentioned here are welcome.

Finger Lakes Visitors Connection is committed to providing equal employment opportunities. We believe a diverse team brings a wider range of personal and professional experiences and perspectives. If you meet these requirements and are ready to embark on an exciting career opportunity, we'd like to hear from you!

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