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Roam The Empire Campaign Assets

Roam the Empire Banner

In any given year, New York State's diverse destinations and attractions provide great reasons
for our citizens to plan their getaways within our borders.

But this year is different.
This year, New Yorkers choosing to vacation in New York will make a huge impact:

They will help reemploy over 300,000 fellow New Yorkers who lost tourism-related jobs in the pandemic.
They will help revitalize local businesses and communities.
And they will restore sorely needed tax revenue to help fund our state's economic recovery.

That's why New York State's tourism industry is coming together this year.

It's time to encourage New Yorkers to safely and proudly Roam the Empire!


Use these free assets to promote your region or destination as part of the Roam the Empire campaign.

Use the link at the bottom of the page to register as a participant and add your name to our press and promotional materials.


Press Materials  (35.9 KB)
ROAM THE EMPIRE NYSTIA Press Release Template - Copy to Your Letterhead
ROAM THE EMPIRE Implementation Schedule And Timeline.pdf  (157.9 KB)
ROAM THE EMPIRE Implementation Schedule ( Local implementation may vary)

Use THIS LINK to register your company for inclusion in the ROAM THE EMPIRE initiative.

Participating Organizations (registered as of April 30):

Adirondack Coast Visitors Bureau (Clinton County) * Adirondack Frontier (Franklin County) * All Things Oz Museum * ALON Marketing Group * Amsterdam Castle NY Inc * BBG&G Integrated Marketing * Break The Ice Media * Cayuga County C&VB, Inc. * Cayuga Lake Scenic Byway, Inc * Chemung County Chamber of Commerce * Chenango County Historical Society & Museum * Commerce Chenango Tourism * Corning Museum of Glass * Destination Marketing Corporation - Schoharie County * Destination Marketing Corporation- Otsego County * Destination Niagara USA * Discover Saratoga * Discover Schenectady * Discover Seneca / Seneca County Chamber * Dutchess Tourism, Inc. * Emerson Resort & Spa * Enchanted Mountains (Cattaraugus County * Erie Canalway National Heritage Corridor * Experience Cortland * Finger Lakes Regional Tourism Council * Finger Lakes Tourism Alliance * Finger Lakes Visitors Connection (Ontario) * Fort William Henry * Frank Lloyd Wright's Martin House * Fresh Air Adventures, NY * Genesee County Chamber of Commerce * Great Western Catskills of Delaware County * Greene County Tourism * Guides Association of NYC * Haunted History Trail of New York State * Holiday Inn Express and Suites Peekskill * Lake George/Warren County * Madison County Tourism * Mower * National Baseball Hall of Fame & Museum * New York Press Service * New York's Best Experiences * New York State Tourism Industry Association * Nicholas & Lence Communications * NYC & Company * New York State Parks * Old Forge, Herkimer County * Oneida County Tourism * Orange County Tourism * Orleans County Tourism * Putnam County Tourism * Rensselaer County Tourism * Rockland County Department of Economic Development & Tourism * Russian History Museum * Saratoga County Chamber of Commerce * Skaneateles Area Chamber of Commerce * St. Lawrence County Chamber of Commerce * Sullivan Catskills Visitors Association * The Wild Center * Times Union * Ulster County Tourism * Twin Travel Concepts * Visit Binghamton * Visit Buffalo Niagara * Visit Ithaca * Visit Rochester * Visit Staten Island * Visit Syracuse / Visit Syracuse Film * Westchester County Tourism & Film * Woodbury Common Premium Outlets * Wyoming County Chamber & Tourism

The gratitude of the New York State Tourism Association and its members is extended to

for their generous contribution of time and talent in creating the ROAM THE EMPIRE campaign.