Roam The Empire Campaign Assets

Roam the Empire Banner

There's a reason we call New York 'The Empire State'.

ROAM THE EMPIRE and you'll find everything from
ocean beaches to mountain wilderness, Broadway shows to the 750-mile Empire Trail, museums, rivers, lakes, craft beverages, culinary attractions, amusement parks, even haunted history!

In any given year, New York State's diverse destinations and attractions
provide great reasons for you to

But this year is different.
This year when you choose to vacation in New York you will help reemploy over 300,000 fellow New Yorkers who lost tourism-related jobs in the pandemic.

You will help revitalize local businesses and communities.
And you will restore sorely needed local tax revenue to help fund our state's economic recovery.

That's why New York State's tourism industry is coming together this year.

Let's all encourage New Yorkers to safely and proudly ROAM THE EMPIRE!


Use these free assets to promote your region or destination
as part of the ROAM THE EMPIRE campaign.

Use the link at the bottom of the page to register as a participant
and add your name to our press and promotional materials.


Press Materials  (35.9 KB)
ROAM THE EMPIRE NYSTIA Press Release Template - Copy to Your Letterhead
ROAM THE EMPIRE Implementation Schedule And Timeline.pdf  (157.9 KB)
ROAM THE EMPIRE Implementation Schedule ( Local implementation may vary)

Use THIS LINK to register your company for inclusion in the ROAM THE EMPIRE initiative.

Participating Organizations (registered as of July 4):

1000 Islands Harbor Hotel * 1000 Islands Tourism Council * AAA Northeast * Adirondack Coast Visitors Bureau (Clinton County) * Adirondack Frontier (Franklin County) * Advance Media New York * All Things Oz Museum * ALON Marketing Group * Amsterdam Castle NY Inc * BBG&G Integrated Marketing * Break The Ice Media * Canal New York Marketing & Business Alliance * Cayuga County C&VB, Inc. * Cayuga Lake Scenic Byway, Inc * Chautauqua Harbor Hotel * Chemung County Chamber of Commerce * Chenango County Historical Society & Museum * CNY Latino * Commerce Chenango Tourism * Corning Museum of Glass * Destination Marketing Corporation - Schoharie County * Destination Marketing Corporation- Otsego County * Destination Niagara USA * Discover Saratoga * Discover Schenectady * Discover Seneca / Seneca County Chamber * Dutchess Tourism, Inc. * Emerson Resort & Spa * Enchanted Mountains (Cattaraugus County * Erie Canalway National Heritage Corridor * Experience Cortland * Finger Lakes Regional Tourism Council * Finger Lakes Tourism Alliance * Finger Lakes Visitors Connection (Ontario) * Fort William Henry * Frank Lloyd Wright's Martin House * Fresh Air Adventures, NY * Genesee County Chamber of Commerce * George Eastman Museum * Great Western Catskills of Delaware County * Greene County Tourism * Guides Association of NYC * Haunted History Trail of New York State * Holiday Inn Express and Suites Peekskill * Huttopia Adirondacks * Lake George/Warren County * Lake Ontario Event & Conference Center * Livingston County Tourism * Madison County Tourism * Mower * National Baseball Hall of Fame & Museum * New York Press Service * New York Rental By Owner * New York State Parks * New York's Best Experiences * New York State Tourism Industry Association * Nicholas & Lence Communications * NYC & Company * Old Forge, Herkimer County * Oneida County Tourism * Orange County Tourism * Orleans County Tourism * Oswego County Tourism * Putnam County Tourism * Rensselaer County Tourism * Rockland County Department of Economic Development & Tourism * Roscoe Farmhouse * Russian History Museum * Seneca Falls Heritage and Tourism Center * Saratoga County Chamber of Commerce * Seneca Falls Heritage and Tourism Center * Skaneateles Area Chamber of Commerce * St. Lawrence County Chamber of Commerce * Sullivan Catskills Visitors Association * The Discovery Center of the Southern Tier * The Rivers Organization * The Strong National Museum of Play * The Sun Barn * The Wild Center * Times Union * Twin Travel Concepts * Ulster County Tourism * Visit Binghamton * Visit Buffalo Niagara * Visit Ithaca * Visit Rochester * Visit Staten Island * Visit Syracuse / Visit Syracuse Film * Watkins Glen Area Chamber of Commerce * Watkins Glen Harbor Hotel * Westchester County Tourism & Film * Woodbury Common Premium Outlets * Wyoming County Chamber & Tourism

The gratitude of the New York State Tourism Association and its members is extended to

for their generous contribution of time and talent in creating the ROAM THE EMPIRE campaign.