The Rove Destination Insights Co-Op program is designed to give members access to industry leading tourism data via Rove's Destination Insights Platform at affordable rates.
As part of NYSTIA's efforts to grow tourism across New York State, this program aims to strengthen data and analytics capabilities for all members to maximize the effectiveness and efficiency of its tourism marketing and destination development efforts.
Key to this initiative is delivering timely, trusted, and actionable insights via real time dashboards and reports to key decision makers throughout the state to measure & optimize business performance, uncover new growth opportunities, and inform future strategy development.
Key benefits of the program are:
Through the Co-Op program, members can select from various tourism industry data sources to customize their platform to their needs and share data across their organizations.
Data sources include:
Furthermore, members have the option to integrate their own proprietary data such as web performance data from Google Analytics, social data from Instagram, Facebook, YouTube, digital media data, STR, tax revenue data, and more.
All packages are tailored to the needs of the region or county and priced accordingly.
For more information on this co-op program please contact :
James Sauter, Partner & Co-founder, Rove