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The Travel Guide Group 'Virtual Travel Show'


Special COVID-19 Tourism Recovery Program: Preferred Rates, Value Adds

New York State 'Virtual Travel Show' for NYSTIA Members

$600 per Participant!

NYSTIA has partnered with The Travel Guide Group* (TTGG) to provide a special COVID Tourism Recovery Co-op to increase awareness, engagement, and visitation for participating NYSTIA member destinations and attractions. The 'NYS Virtual Travel Show' program provides dedicated travel guide and destination microsite pages for participating NYSTIA destinations hosted on

Here's how it works:

  • Member pages provide travelers with NYSTIA member content, images, and insights to inspire travel planning.
  • Travelers request digital and/or print guides of interest and click out to participant tourism websites for more information.
  • Destinations receive validated active traveler leads, lead reports, and opt-in requests to build email lists and generate website traffic.

Member Feedback:
KK2.jpg"Working with the team executing the Travel Guide Program was a wonderful experience. Directions were easy to understand, questions were answered quickly and the best part, we already received quality leads and feedback. This program just goes to show how well NYSTIA and their partners adapt to the changing marketing and tourism landscape. If this was an online rating of the program I'd give it 5 out of 5 stars!"
- Kristy Kennedy, Director, Adirondack Coast Visitors Bureau

Each charter participant in the 'NYS Virtual Travel Show', $600 program receives:

  • Inclusion of your Travel Guide on Getaways Portal Page with a link to the 'NYS Virtual Travel Show' section on to facilitate active traveler leads
  • Inclusion in NYS Travel Guides Page/Virtual Travel Show on
  • Travel Guide page on*: Dedicated guide page for your destination including guide cover image, 4 additional images, 240 words of copy, map, and call to action to order your guide (see below)
  • Leads/Guide Requests: An average of 450 validated leads*
  • Weekly Lead Report: Weekly lead report including date and time stamp of request, full name, validated email and mailing address, guide format (digital and/or print) requested, optional demographic information including activities of interest, and opt-in to build your email list
  • Destination microsite pages on Dedicated pages for your destination in our “Destination" section organized by State, County, and City/town. Pages and content (images and copy) include the following pages/sections: Main summary, Visit/About, All Guides, and Counties/Cities.
  • Tourism button with click out: Will be on each of your destinations pages driving travelers seeking even more info to your site.
  • Charter Period: Exposure for lead generation opportunity and live links on your Destination content pages through April 30th
  • BONUS: NYSTIA Getaways Bonus Package of 5 at no charge
  • Charter Rates: After April 30th, you will have the opportunity to renew at the low charter participant rate plan
  • Growth Together: In the spirit of tourism growth for all NYSTIA participants, we ask that each participant display The Travel Guide Group - Proud Partner participant button on each participant's website.

*NYSTIA is guaranteed a minimum number of leads. The number of leads each participant receives will vary based on traveler interest and overall destination popularity.

Examples: Destination Travel Guide Page -------------------------------- Destination Microsite Page

Dest Microsite Page.png

Preferred Rates & Added Value!

Charter Program Participation: This is a remarkable opportunity for all NYSTIA members to participate affordably. Before discounts and including value added features, the program value far exceeds $2,000. ACT NOW, this special price charter program is live now! The aggregate participation of NYS destinations will benefit both the participating destination partners and overall NYS tourism.

Download The Details: Virtual Travel Show Handout; January 21 Webinar Presentation Deck

Special NYSTIA Member Rate: $600 net (comparable value: $2,000 to $3,000)

Closing & Materials Date: As soon as you can provide material

Charter Program Live Through: April 30th, 2021

Madelyn Roberts.jpg

Contact: Madelyn Roberts
V.P. Advertising Director/Consultant
M: 516.662.9555

Renewal Options: Destinations and attractions that participate in this Special Program can extend their campaign with the same special rate, benefits and added value.

tgf logo horizontal@2x copy.jpg* The Travel Guide Group (TTGG) is the leading performance based platform and marketing partner to tourism boards, CVB's, and DMO's. Since 2006, the TTGG sites such as have been a central resource for leisure travelers to find and request the best digital and print travel guides from over a 100 US destinations at any given time. This has enabled TTGG to deliver over 10 million guide requests and qualified leads for our partners. We work exclusively with the travel industry. The Travel Guide Group also hosts additional tourism marketing opportunities including: Destination Microsites, email marketing, co-op programs, website ads, travel blogs and custom content.