Hearst Women's Travel Group (HWTG):
Iconic Brands Reaching 8.7 Million Readers in the Northeast
The HWTG (Good Housekeeping, Woman's Day, Country Living) reader creates a beautiful life for herself and her family. The HWTG female reader is affluent---with a median household income $66,166 and a median net worth of $284,658—it's clear that she has the means to enjoy life—including travelling to destinations she loves. She's at a place in her life (media age 57) where she embraces the past but lives in the present. She is 84% more likely to be a homeowner—with a median home value of $241,431. She values time with her 2 children at home, but often loves to splurge on memorable family getaways. She strives for work/life balance and knows the true luxury is time spent with those she loves. She is 49% more likely to be employed and 60% more likely to be college educated. The HWTG audience offers prime travel prospects, twice as likely to be the household travel influencer, twice as likely to travel for 7+ nights and 67% more likely to take a road trip.
Circulation: 1.8 million Audience: 8.7 million in Northeast (ME, VT, NH, MA, RI, NY, PA, NJ, CT, MD, DE and DC)
1/6th page cost: $8,150. All other sizes, request rate.
April Closing Date: December 27, 2019 . Material Due: January 3, 2020. Magazines on sale: Mid March.
Merchandising: Inclusion all on three April Reader Service Pages. Value-added leads for New York State Vacations will also be generated on the May Reader Service Pages in all three magazines. Average lead generated per destination in 2019 from this program: 6,400-7,000.
Ask Nick about these additional travel marketing opportunities:
Yankee Magazine: Delivering New England's Affluent Audience
500,000 Yankee Readers Travel to New York State Annually
Reaching Some of America's Most Affluent Travelers: