Fuel your destination development strategy with brand experience data.
As tourism becomes increasingly competitive, its evermore important visitors have a great experience in our state. Data from TRAVELSAT shows that a positive experience has a meaningful impact on the bottom line. Travelers spend 27% more in-destination, are 4.5 times more likely to recommend, and 3 times more likely to return when they have a positive experience. With this in mind, NYSTIA is offering a co-op program to help regions measure their visitor satisfaction so we can all improve our brand experience.
Through a collaboration with Rove Marketing, NYSTIA members can gain access to TRAVELSAT, a data platform that collects visitor sentiment data using social and survey-based data to manage and analyze your destination's competitiveness.
With this Co-op program, you will be able to:
Scalable to any size DMO, TPA, or organization, the TRAVELSAT Co-op program includes:
Program pricing is based on the individual needs of each region. For more information on pricing for your region, please contact Christine Hoffer or James Sauter.
For more information on the TRAVELSAT Brand Experience NYSTIA Co-Op program, please CLICK HERE.
To discuss participating in the Co-Op, please contact