Orange142 | Meeting Planner, Lead Generation
Orange142 is partnering with NYSTIA members to customize campaigns to target planners utilizing our proprietary database in 2020. We are a digital media and execution house specializing in the travel + tourism space. We design and execute customize media campaigns to target niche audiences. We have a vast proprietary database that helps us target both leisure and meeting planner audiences.
We are seeing tremendous success with our planner-based campaigns by utilizing our unique approach to raise awareness of your destination, drive qualified planners to your site, measure engagement and even provide you with meeting planner leads for your sales team to start working!
The Way Planners Measure Success Can Be Seen in The Attributes They Highly Value In A Meetings Destination or Venue:
Geographic location, hotel quality, meeting facilities, safety, popularity and amenities, as well as hotel rates and the overall cost of holding a meeting in the destination. A destination's assets in these areas should be particularly communicated when positioning the destination to meeting planners.
Destination Attributes Important to Planners
Orange142 Has Developed a Messaging and Outreach Strategy that is
Designed to Engage Meeting Planners
Orange142 understands the kind of undertaking needed to brand and advertise a destination as a viable place for meetings. Trailblazers don't just think big thoughts—they provide the means to follow through and demonstrate results. Orange142 will provide the foundation that your destination needs to move into a more dynamic, customized, two-way conversation with potential visitors. We know how to develop creative messaging and build platforms that will deliver deeper levels of engagement with prospects. And we know how to seamlessly extract, analyze, and funnel information from Big Data in the form of simple, clear, actionable recommendations.
Using this approach will transform your destination's meetings marketing and advertising into a more proactive, responsive set of messages, which identify, follow, capture and convert prospects. We'll design and build a marketing engine that tells us:
⦁ Who the ideal planners are
⦁ Where they are when they are online
⦁ What content they are consuming
⦁ Who they are influencing
⦁ Who influences them
⦁ What places and activities they are most interested in
⦁ How competitors are trying to steal them away
⦁ And about a million other data points…
Once a strategy and messaging cadence is in place, Orange142 can begin the outreach process through digital media and marketing services. Our meeting planner campaigns are precisely targeted to specific planner segments (corporate, associations, SMERF, sports, and more) as well as highly optimized towards engagement and conversions. These comprehensive campaigns produce results and have true market impact.
Sample Orange142 Meeting Planner Reach
- CORPORATE PLANNER 127,850
- ASSOCIATION PLANNER 50,994
- GOVERNMENT PLANNER 26,882
- SPORTS PLANNERS 65,399
- FAITH MEETING PLANNERS 79,800
- WEDDING PLANNER 447,711
- EVENT PLANNER 581,971
Sample Orange142 Marketing and Advertising Tool
Some of our Meeting Planner focused clients include:
Visit Milwaukee - MEET-AC - ATLANTA - Colorado Springs
Meet AC has been working with Orange142 for over 3 years and are pleased with the continued success that this company has provided to Atlantic City by way of digital media services. Orange142 has acted as an extension of Meet AC's Marketing Team with their expertise in analytics, Google Adwords network, converting leads to sales and hitting our digital media goals. Meet AC's fruitful partnership with Orange142 has led to enhanced digital strategies and additional RFPs for meeting and conventions in Atlantic City."
Director of Marketing, Meet AC
Orange 142 NYSTIA Meeting Planner Targeting.pdf
EXPECT TO WIN.
EVERY MARKET. EVERY PROSPECT. EVERY TIME.