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E-Learning Marketing Ambassador Program

E-Learning Marketing Ambassador Program by VantEdge

Develop Your Partner Network to Increase Local Tourism-Related Revenues

Online learning programs consist of two elements: Developing interactive content that achieves your objective and hosting the content in an online system that allows for user progress to be tracked and evaluated.

We are offering two co-op content development options:

Option 1: Marketing Ambassador Program: Ideal for TPAs, DMOs and vacation regions to create a Marketing Ambassador Destination Training program geared for teaching front line staff how to sell and market the unique assets in their area.

5-Module Package

  • Custom Introductory Module: Content is aligned to a destination's strategic goals and marketing strategy; covers actions marketing ambassadors can take to drive visitor spending and increase visitor engagement. Answers “What's there to do here?"
  • Three Custom Virtual Fam Tour Modules: Virtual Fam Tours showcase the destination's tourism assets and how to sell each asset.
  • Branded Sales, Service and Diversity Module: Users apply what they learned in previous modules through simulated real-life scenarios.

Option 2: Custom Themed Modules

Geared toward themed organizations and attractions, for example--food & beverage trails, industry associations, and museums—to train their organization's employees or a broader audience in New York State, in more depth, about their product or attraction.

Content Development Rates:

Option 1: Marketing Ambassador 5-Module Package - $21,600
Add on to Option 1: Additional Virtual Fam Tour Modules - $6,300/module

Option 2: Themed Modules - $7200/module

Customized content development quotes at discounted NYSTIA rates are available upon request, should the options above not meet your project needs.

Content Hosting, Access & Incentive Program
Tiered hosting fees are based on the number of modules being hosted in the NYSTIA portal. The monthly fee includes:

      • User license to access all NYSTIA Marketing Ambassador destination training modules
      • NYSTIA learner incentive monthly reward program
      • Weekly report showing user completion
      • Learning content hosting and portal administration

Content Hosting, Access & Incentive Program Rates - Flat fee per month:

Tier 1: $125 (1 module)
Tier 2: $375 (2-6 modules)
Tier 3: $525 (7-9 modules)
Tier 4: Quoted (10+ modules)

Reserve today for 2020 development—capacity is limited and selling out fast! Once developed, the content will be hosted in NYSTIA's new online training portal. A learner incentive program is included with the content hosting fee.

View VantEdge E-Learning's showcase portfolio and case studies at

For more information and to arrange a demo, contact Andrea Bornheim.


Meg Vanek on the E-Learning Marketing Ambassador Program

Meg vanek Cropped.jpg

“By developing an online training program in partnership with VantEdge E-learning, Cayuga County created a practical, consistent, cost effective and measurable method of training employees on an ongoing basis, critical to the transient nature of workers in the tourism industry." states Meg Vanek, who retired from her role as Cayuga County's executive director for tourism at the end of 2018. "The program can be deployed quickly, keeping an ever-changing front line well informed and it is flexible so that each employee can work around their own personal schedule with no need to be away from their job for training. Most importantly, the program is fun, interactive and engaging with puzzle solving, games and virtual tours that use best practices in e-learning to maximize impact and retention. The program far exceeded our expectations with over 100 people completing the program in the first eight months and becoming Certified Cayuga County Tourism Ambassadors."