Will address how to use paid social ads to drive more brand awareness, web traffic, lead generation, conversions, and revenue for your organization.
Why you should attend this session:
Paula Tarallo, President, East Shore Marketing
Paula has a laser focus for helping businesses navigate the fast-changing media and marketing landscape. As president of East Shore Marketing, she develops measurable media strategies for tourism-related clients that meet or exceed business goals. She also teaches media planning/buying as an adjunct professor at Ithaca College and has served as chair of the Tompkins County United Way and Cayuga Medical Center Gala committee.
Chirag Saluja, Manager, Performance Marketing, East Shore Marketing
Chirag has a passion for digital advertising, artificial intelligence, and machine learning. At East Shore Marketing, Chirag is responsible for executing digital media campaigns, as well as optimization and performance measurement. He has experience working with numerous e-commerce platforms – particularly with Amazon. He is also fluent in Hindi, Punjabi, & Haryanvi.