Tik Tok 101: Leverage TikTok to Power a Comeback in 2021!

In this session we will show to why Tik Tok should be a part of your plans this year with a step-by-step demonstration of how to get started.

Why you should attend this session:

• You need to find the most effective ways to utilize marketing dollars
• You need to engage new audiences and raise awareness for your destination
• You need to determine a better way to tell audiences why your destination is the best choice
• You need an advantage to challenge competing destinations

Learner Outcomes:

• Discover how much you can stretch your paid social marketing dollars vs. established platforms like Facebook and Instagram
• How you can use Tik Tok to target and engage audiences based on demographics and user behavior
• See how creators are pioneering new ways of storytelling through engaging video content
• Learn how to plan your campaign, including building a case to get buy-in from stakeholders

About the Speaker:

Matt is on a mission to help brands breakthrough and reach new audiences. Through his work with AAA video game developers and global brands like Hot Wheels, Matt can teach any marketer the foundational strategic steps required to become a disruptive force. As a lead Strategist at Mower, a nationally recognized and award-winning agency specializing in Tourism, Matt is guiding clients like LG, National Grid, and Mitsubishi through the process of launching audience-first content programs with power to drive dramatic comebacks in 2021.