2020 NYSTC Exhibit Hall

Advance Media NY

Advance Media NY

Bridget Cerrone, Senior Account Manager/Marketing Solutionist

About 100 marketers in the heart of Upstate New York manage local, statewide, national and global campaigns for hundreds of companies scattered across Upstate. We help clients imagine the best they can be, write their stories and deliver those stories to the right audiences. We're a successful media company with its roots in storytelling and building audiences. We bring that expertise to our clients.

What's your dream? We'll help you get there. What's your story? We'll help you write it and make sure more people know it. Imagine what we can do together.

AJR Media Group logo

AJR Media Group

Salvatore Zammuto, National Account Director

Driving Canadian Travelers to Your NYS Destinations!

Reach hundreds of thousands of Canadians planning a N.E. USA vacation in the next 12 months! The Globe's audience is 23% more likely to be North-East USA bound and spend an average of $2,990 CAN when they do. We are Canada's most read news brand in both print and digital, connecting you to prime high-value travel prospects.

While our programs and services are available a la carte at preferred rates to NYSTIA members, we are packaging a special NYSTIA 2021 Media Co-Opportunity for April and September specifically for your consideration!

Click HERE to download our briefing deck and a la carte opportunities.

Miles Partnership logo

Miles Partnership

Julie Armstrong
Global Marketing Executive

Miles is a strategic marketing company focused exclusively on travel and tourism. Right now we are working with destination clients empowering their local business communities to bounce back through digital readiness and training while also helping to create marketing campaigns focused driving immediate and measurable visitation. Together, we are creating destination optimization for 2021 in both domestic and Canadian markets.

AAA Northeast Logo

AAA Northeast

Matt Robertson, CTP
Advertising, Brand & Content Marketing

Reach the number one travel audience with AAA. New for this year's NYSTIA co-op – access to our Travel Agents! Ask how you can reach up to 3M travelers via print or digital.


Kaitie Burger
Director of Destination Strategy

Ronda Thiem
SVP of Business Development

At Madden Media, we work to help drive impact across communities. Now more than ever, it's important that you have a partner who will be with you every step of the way, ensuring that your marketing dollars are reaching their full potential. We offer 38+ years of experience in the tourism space and have more than 100 team members who are ready to help you achieve your goals through data-driven work. Learn more.

NJ Advance Media is a data-driven marketing agency and the #1 provider of local news in New Jersey and The Lehigh Valley. We drive daily conversations and engage millions of people through quality journalism on NJ.com, lehighvalleylive.com, social channels and in newsletters and print publications, including The Star-Ledger, The Express-Times, Jersey's Best magazine and other daily and weekly newspapers.

The combination of our local print and digital audience, cross-channel digital marketing solutions, unrivaled technology and data capabilities is the foundation of our success in helping businesses grow, improve marke4t share and achieve lasting results. We are your trusted strategic partner. Learn more about how NJ Advance Media can help you reach your hospitality and destination marketing goals. Contact Kelly Iannaci at kiannaci@njadvancemedia.com or 732-902-4341.

Rove Tourism Marketing


James Sauter
Partner, Co-founder
(647) 362 9466

Rove helps tourism organizations solve problems and reach their full potential. We are unique in that we bring a deep understanding of destination management, data, and technology offered through a range of services and a suite of tourism research and tech platforms. We work with destination and attractions to harness data and technology in becoming more insight-driven organizations to ultimately grow visitation and in-destination expenditures.

Connecting brands & customers. By listening, learning and understanding what makes your business unique we are able to collaboratively define effective digital marketing strategies that generate results. Starting with in-depth research we identify opportunities and carefully combine digital marketing solutions to establish an effective strategy of promoting your organization and building your brand.

Paperkite logo

Paperkite is a marketing agency that connects you to your audience in a meaningful way!

Our full-service team handles all major touchpoints of the customer experience, sparking interest with creative online, social and video content; nurturing leads with targeted digital marketing campaigns and building brand loyalty through ongoing social, email and conversational marketing channel management.

Paperkite is a New York State Certified Women-Owned Business.

Content Studio logo

Content Studio reimagines media efforts with putting content marketing at the forefront. In doing so, we help brands identify its audience, develop its content and assist in best-practice distribution methods. We are here to bring visions to life.

cover of Good Housekeeping magazine Thanksgiving 2020 issue for Hearst Women's Travel Group

For the 7th straight year, HWTG is a NYSTIA Coop partner and major sponsor.

Reach more than 7 million readers in the Northeast through the combined circulation of Good Housekeeping, Woman's Day and Country Living.

HWTG offers regional editions in April, May and October. Closing for spring issues starts January 7.

Of course, you also have the option of just buying one of the three magazines regionally or go with a Custom Regional. There you can choose the states you want with full-page creative.

As always, you'll get valuable reader response both online via GreatGetawaysGuide.com for 12 months and in book on the HWTG Reader Service page. Most destinations generate more than 3,000 inquiries per insertion. Advertisers running in the Spring issues will be eligible for a FREE bonus Reader Service page insertion.

Times Union Hearst Digital Agency

Hearst Digital Agency | Albany Times Union

Mike Peterson, Resort & Travel Media Consultant
(518) 424-7831 mobile

Hearst Digital Agency is recognized locally and nationally for delivering competitive marketing solutions for businesses. Serving markets in New York state and across the country, our team takes a personal approach to deliver custom strategy tailored to your business and its goals. The Times Union is the Capital Region's largest media company and a division of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. We craft marketing solutions that reach and engage today's consumer.

Newsday logo

Newsday Media Group

Lauren Callahan Newsday Account Executive – Strategic Accounts
Tel: 631-843-3808
Mobile: 516-659-0860

Newsday Media Group (NMG) is one of the nation's most dynamic media organizations, serving Long Island through its portfolio of mobile, digital, video, audio, print products and live events. For more than 80 years, local businesses as well as nationally recognized brands have turned to a single source to market their products and services to the affluent Long Island New York market: Newsday. Neighbor, watchdog, small business supporter and local community advocate, Newsday reaches nearly half of all households on Long Island. With over a 1 million weekly audience, Newsday's multimedia content is internationally recognized and has been honored with 19 Pulitzer Prizes for award-winning journalism and unsurpassed coverage of local news. To put the power of Newsday to work for you, contact Lauren Callahan, at lauren.callahan@newsday.com/ 631.843.3808 or schedule a virtual meeting today.


Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights, digital solutions, smart creative and award-winning results to clients in a wide range of industries. It is the only full-service agency ranked in AdAge, B2B Marketing, PRWeek and Chief Marketer and is part of two global agency networks—thenetworkone and IPREX—as well as the 4A's.

Travel Story GPS

Wells Howe
(307) 207-2290

Explore the Places You Travel and Want to Travel.

Free GPS Self-Guided Audio Tours - For Travelers and Virtual Travelers

Build Tours To Reach New Audiences

Chautauqua CVB logo and National Comedy Center logo

Chautauqua County Visitors Bureau

Chautauqua County is highlighted by five lakes including Lake Erie NY and Chautauqua Lake. As the seasons' transition from summer to autumn, area lakes continue to contribute to the experiences and overall ambiance of the Chautauqua-Lake Erie Region. Tour Chautauqua is looking forward to being the host location for the 2021 New York State Tourism Conference April 21-23.

The National Comedy Center

The nation's official cultural institution and museum dedicated to the art of comedy, located in Jamestown, NY. It was named the “Best New Museum" in the country by USA Today and one of the “World's Greatest Places" by TIME magazine.

The National Comedy Center is proud to sponsor the 2020 New York State Tourism Conference and looking forward to welcoming you to Chautauqua and the National Comedy Center for the 2021 NYSTC.