Conference Schedule

We are continuing to develop the final agenda for the 2017 Empire State Tourism Conference. All times, locations, speakers and topics are subject to change. Please continue to read your NYSTIA e-news blasts, and check in here to see what exciting programming updates we'll have for you!

We welcome your sponsorship of one of our events or professional development programs. Opportunities

3.2.17: As of this date, all times, locations, and activities listed below are considered tentative and subject to change. This information is posted to help you plan ahead.

Most events to be held at the Conference Center at Lake Placid, unless otherwise noted.

SUNDAY, APRIL 23, 2017

4:00 pm:
Early arrivals invited to gather in the lobby at High Peaks Resort Lake House Building to join NYSTIA staff and board members for a walking wine and dine at various locations along Main Street Lake Placid. ($ - Out of pocket expense)

MONDAY, April 24, 2017

9:00 am to 5:00 pm: Registration Table Open (Conference Center at Lake Placid)
Conference Bags sponsored by Hearst Women's Travel Group
Name Tag Holders sponsored by Corporate Communications

Trolley Transportation sponsored by ROOST/Lake Placid CVB

  • Exhibitors Set Up (suggest being ready for the 3:00 pm break)

Lunch on your own for early arrivals. Dining Options

Noon:
NYSTIA Board of DIrectors Meeting (location TBA)

2:00 pm to 3:00 pm: "2020 Vision" Welcome Remarks and Opening Session

  • Jill Delaney, President & CEO, New York State Tourism Industry Association
  • Gavin Landry, Director of Tourism, Empire State Development/I Love NY
  • Ross Levi, Vice President, Marketing Initiatives, Empire State Development/I LOVE NY
  • Anna Pakman, Director, Digital Strategy, Empire State Development/I LOVE NY

3:00 pm to 3:20 pm: Break

3:20 pm to 4:20 pm: Keynote Address - Traversing the Disruption

  • Bill Geist, President, DMOproz

5:00 pm to 6:45 pm: Reception and Entertainment at the Olympic Center, adjacent to the conference center (sponsored by Advance Media New York)

  • Enjoy the exhibits during a cocktail reception at the Lake Placid Olympic Museum
  • Practice your hockey skills (no skates required) on the same ice hockey rink where the U.S. beat the Soviet Union during the 1980 "Miracle on Ice" game. 30 minute rotations, first come, first serve.
  • Take a one-hour guided Olympic tour. two tours, first available, limited slots.

7:00 pm: Dinner at the Conference Center (select your plated meal option on your registration form) Dessert sponsored by ROOST/Lake Placid CVB

10:00 pm to 1:00 am
After Hours Hospitality Event at the High Peaks Resort Lake House Building (sponsored by ABC Creative Group)

TUESDAY, APRIL 25, 2017 Prepare for a busy day!!

7:00 am to 5:30 pm: Registration Table Open (Conference Center at Lake Placid)

7:30 am to 9:00 am: Breakfast with Programming (TBA)

9:00 am to 9:20 am: Network with Sponsors and Exhibitors

9:20 am to 10:20 am: Professional Development Breakout (Select One)

  • How Thinking "Branding First" Captures Today's Travelers
    • Josiah Brown, New York Sherpa, New York Welcomes You
  • The Craft Beverage Industry Impact on Tourism - it's Bigger Than You Think! (Panel Presentation)
    • Paul Leone, Executive Director, New York State Brewers Association
    • Brian McKenzie, President, Finger Lakes Distilling
    • Paul Thomas, Executive Director, Seneca Lake Wine Trail
    • TBA

10:20 am to 10:40 am: Network with Sponsors and Exhibitors

10:40 am to 11:40 pm: Professional Development Breakout (Select One)

  • Digital Tourism 2020
    • Anna Pakman, Director, Digital Strategy Empire State Development/I LOVE NY
  • Trail-Making Along the Hudson Valley and Champlain Canal Corridor
    • Tracey Clothier, Senior Planner, The LA Group, P.C.
    • Jeff Olson, Registered Architect, Alta Planning & Design

11:40 am to 12:00 pm: Network with Sponsors and Exhibitors

12:00 pm to 1:45 pm: Lunch Buffet with General Session: Impact of Technology on on Tourism

  • Karthik Namasivayam, Ph.D., Professor and Chair, Department of Hospitality and Tourism Management, Rochester Institute of Technology

1:45 pm to 2:00 pm: Network with Sponsors and Exhibitors

2:00 pm to 3:00 pm: Professional Development Breakout (Select One)

  • Creating the Ultimate Bicycle Tourism Brand
    • Doug Haney, Co-Director, Cycle Adirondacks
    • Matt VanSlyke, Co-Director, Cycle Adirondacks
  • Digital Advertising Best Practices and How to Measure the Success of a Digital Media Campaign
    • Lee Warnock, Business Development Manager, Orange142
  • Somewhere Beyond the Rainbow: Current Trends in LGBT Tourism
    • Roberta Byron-Lockwood, President/CEO, Sullivan County Visitors Association
    • Patrick Kaler, President/CEO, Visit Buffalo Niagara
    • Ross Levi, Vice President, Marketing Initiatives, Empire State Development/I LOVE NY
    • TBA

3:00 pm to 3:15 pm: Network with Sponsors and Exhibitors

3:15 pm to 4:00 pm: General Session - Essential Elements: How Truth, Vision and Amplification Can Maximize Virtual Reality (and Other New Technologies)

You won't want to miss this informative session, because it will help you maximize your FUN later during the Adworkshop-sponsored reception at the Olympic Jumping Complex

  • Tait Wardlaw, Senior Director, Creative and Client Strategy, Adworkshop

5:00 pm: Board buses and leave for offsite reception at the Olympic Jumping Complex

  • Pickup and drop-off locations TBA.
  • Bring outer wear for possible cold and/or wet weather.

5:15 pm to 7:30 pm: Reception and Dinner at the Olympic Jumping Complex.
Reception Sponsored by Adworkshop

Shuttle Transportation and Facility Access/Tent Sponsored by ROOST/Lake Placid CVB and the NYS Olympic Regional Development Authority

  • Ride the elevator to the observation deck of the K-120 meter jump, and see a panoramic view of the Adirondack High Peaks, and see what the jumpers see as they prepare to go down the jump.
  • Chair lift rides bring you back to earth.
  • Additional fun and adventure arranged by Adworkshop
  • Adirondack BBQ Buffet

7:30 pm: Dessert and Annual New York State Travel, Tourism, Hospitality & Culinary Scholarship Fundraiser (at the Olympic Jumping Complex)

8:30 pm: Load buses to return to Lake Placid

10:00 pm to 1:00 am
After Hours Hospitality Event at the High Peaks Resort Lake House Building (sponsored by ABC Creative Group)

WEDNESDAY, APRIL 26, 2017

8:00 am to 12:00 pm: Registration Table Open (Conference Center at Lake Placid)

8:30 am to 9:30 am: Breakfast with Programming

9:30 am to 9:50 am: Network with Sponsors and Exhibitors

9:50 am to 11:20 am: General Session (90 minutes) - Marketing the Adirondacks to Millennials: The Adirondacks & The Next Generation

Participants are encouraged to read the study

  • Hillarie Logan-Dechene, Director of Philanthropy, The Wild Center
  • Amanda Magee, Principal, New Business Development, Trampoline Design
  • Sean Magee, Partner, Brand Strategy, Trampoline Design
  • Stanzi McGlynn, Digital Content Fellow, The Wild Center

11:20 am to 11:30 am: Break

11:30 am to 12:00 pm: "2020 Vision" Closing Remarks

Thank you to our A/V Sponsor - Cross Border Showcase

Safe Travels!