2022 Tourism Excellence Awards

After weeks of judging an exceptional pool of nominees, we are pleased to announce the recipients of the 2022 New York State Tourism Excellence Awards! These organizations, businesses, institutions, and individuals named below will receive their awards and be honored at a special ceremony at the New Yorker Hotel in New York City on October 27, 2022. Mark your calendars to join us!

Thank you to everyone who nominated and shared the work done by destination marketing organizations, attractions, and other tourism-related businesses across New York State. The pool of nominees was diverse and judges were challenged by the scope and quality of the entries.


2022 Award Recipients

Award Recipients in the following format:
Nominee/Campaign Name from Organization Name
Award Category: Subcategory


“Get Outside – Push Forward & Thrive Project" from The Wild Center
Excellence in Overall Tourism Marketing: Private Sector

“Seek for Yourself" from Ulster County Tourism
Excellence in Overall Tourism Marketing: TPA/County/DMO Local Level

“Canalway Challenge" from Erie Canalway National Heritage Corridor
Excellence in Overall Tourism Marketing: Regional or Statewide

“2021 Public Relations Campaign" from National Comedy Center
Excellence in Tourism Marketing Campaigns, Projects & Programs: Public Relations

“Oswego County Fishing & Hunting Guide" from Oswego County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Printed Materials,
Budget Over $500,000

“Western NY Wilds – Travel Guide of the Future" from Famous Destination Marketing, Inc.
Excellence in Tourism Marketing Campaigns, Projects & Programs: Printed Materials,
Budget Under $500,000

“Upstate Eats Trail" from Visit Buffalo Niagara
Excellence in Tourism Marketing Campaigns, Projects & Programs: Digital Marketing,
Budget Over $500,000

“The Oneida County A-to-Z Food Tour" from Oneida County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Digital Marketing,
Budget Under $500,000

“Bordering On..." from Visit Rochester
Excellence in Tourism Marketing Campaigns, Projects & Programs: Niche Marketing,
Budget Over $500,000

“Brave Women FLX" from Three Needs Creative LLC
Excellence in Tourism Marketing Campaigns, Projects & Programs: Niche Marketing,
Budget Under $500,000

“Data Insights Drive 165% Occupancy Increase" from Ulster County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Creative Use of Data to Drive Success

“James McKenna" from Regional Office of Sustainable Tourism (ROOST)
Excellence in Tourism Stewardship, Economic Development & Destination Improvement: Individual

“Transition from DMO to DMMO" from Regional Office of Sustainable Tourism (ROOST)
Excellence in Tourism Stewardship, Economic Development & Destination Improvement: Organization

“Don Jeffries" from Visit Rochester
Excellence in Leadership: Career/Lifetime Achievement

“Diana Keating" from Visit Rochester
Excellence in Young Professional Leadership

“Save Our Locals" from Saratoga County Chamber of Commerce
Recovery & Resurgence: To Assist Community & Local Business Recovery & Resurgence,
Budget Over $500,000

“The Oneida County A-to-Z Food Tour" from Oneida County Tourism
Recovery & Resurgence: To Assist Community & Local Business Recovery & Resurgence,
Budget Under $500,000

“Visit Buffalo Niagara's Book Club" from Visit Buffalo Niagara
Recovery & Resurgence: Innovations & Strategies to Address New/Unique/Changing Markets

“Mark Poloncarz" from Erie County
Recovery & Resurgence: Excellence in Leadership


Download the Full Press Release:


2022 Awards Committee Members:

Awards Committee Chair: Sarah Foster -— Oneida County Tourism

Bridget Cerrone — Advance Media New York

Joanna Militello — Alon Marketing

Jennifer Ackerson — Alon Marketing

Danae Jones — I LOVE NEW YORK

Distinguished Members Emeritus: Margaret Vanek & Mary Kay Vrba

We would like to extend our sincere gratitude to Advance Media New York/ NYup for sponsoring this event.


Click here to view last year's winners.