Why You Need Paid Social & How to "Do It Yourself"

Will address how to use paid social ads to drive more brand awareness, web traffic, lead generation, conversions, and revenue for your organization.

Why you should attend this session:

  • You need to generate more audience reach and engagement on social.
  • You are struggling to reach the right audience with the right message.
  • You are not sure how to create ads that will resonate with your audience.
  • You are ready to take your organization's paid social ads to the next level.

Learner Outcomes:

  • Uncover the best ways to reach your audience with your brand message.
  • Learn how even a small budget can help you reach new audiences.
  • Learn how to reduce your advertising costs by split testing between different creatives.
  • Learn the most efficient way to scale your ads and what metrics to view to grow and measure ROI.
  • How to scale Lookalike and Custom Audiences to increase campaign performance.

About the Speakers:

Paula Tarallo, President, East Shore Marketing

Paula has a laser focus for helping businesses navigate the fast-changing media and marketing landscape. As president of East Shore Marketing, she develops measurable media strategies for tourism-related clients that meet or exceed business goals. She also teaches media planning/buying as an adjunct professor at Ithaca College and has served as chair of the Tompkins County United Way and Cayuga Medical Center Gala committee.

Chirag Saluja, Manager, Performance Marketing, East Shore Marketing

Chirag has a passion for digital advertising, artificial intelligence, and machine learning. At East Shore Marketing, Chirag is responsible for executing digital media campaigns, as well as optimization and performance measurement. He has experience working with numerous e-commerce platforms – particularly with Amazon. He is also fluent in Hindi, Punjabi, & Haryanvi.