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Valerie Knoblauch

President & CEO, Finger Lakes Visitors Connection

Valerie will be a panelist on the Destination Strategy Panel on Thursday, April 22


About Valerie Knoblauch:

A leader in the Finger Lakes tourism industry, Valerie has been with Finger Lakes Visitors Connection (FLVC) since its inception in 1984. As the official tourism promotion agency for Ontario County, Valerie and her team work to create visitation and economic vitality by positioning the area as the premier leisure and meetings destination. Valerie has a degree in English Education from State University College at Oswego and a M.B.A. from Rochester Institute of Technology.

In 2021, FLVC has been awarded three national Marcom Platinum Awards (most outstanding entries in the competition ) for its endeavors around their recovery and reopening program, #VisitConfidently: The awards/entries were for Team Achievement “Find a Way to Get in the Way: FLVC's Quick response to COVID" and Communication/PR/Crisis Communication Plan/Response for the Finger Lakes Visitors Connection Pandemic Response and Reopening Plan. FLVC has also been notified of receiving an HSMAI Adrian Silver Award for Crisis Communications and Management.

In addition to her role at FLVC, Valerie has served on both state and national tourism boards. More specifically, as a destination representative on the U.S. Travel Association board, and as board chair for the New York State Travel Industry Association (NYSTIA), working to enhance and strengthen tourism to New York. She is a frequent speaker on strategic planning and strategic marketing for tourism.

As her career might suggest, Valerie is an avid traveler who has visited all 50 states and is clicking off the provinces of Canada in addition to other places of interest. She enjoys sharing the beauty and lifestyle of the Finger Lakes through photography, cycling, culinary, and art.