Nicole will Host the DEI Panel on Thur, April 22 at 10:45 am
Nicole is Co-Chair of the newly formed NYSTIA DEI committee. She founded Break the Ice Media, a marketing communications agency focused on the travel, tourism, and hospitality industry in 2009. As CEO, Nicole is responsible for working with clients to understand their business challenges, developing strategic marketing plans that deliver results, and leading a team of professionals to execute those plans.
In 2016, Nicole launched the weekly podcast Destination on the Left, interviewing tourism professionals from around the globe on creativity and collaboration in the industry. In 2019, she introduced the Destination on the Left Virtual Summit for tourism marketing featuring presentations from previous podcast guests in a new and innovative format.
In 2020, she commissioned a first-of-it's-kind research study to find out what makes collaborations successful and how important collaborations will be in helping the travel, tourism and hospitality industry recover. The results from the Collaboration Impact study were released in January 2021.
Nicole was recognized as 2019 small business-person of the year by the Small Business Council of Rochester and Break the Ice Media was recognized with a 2020 partner of the year award by the Visit Rochester Visitor Industry Council.