Conference Schedule - Detailed

Wednesday, April 21

9:00 am - Business Resilience!
A series of sessions addressing strategies and tactics enabling your business to thrive, not just survive, in the months and years ahead.

9:15 am - Morning Welcome by NYSTIA BOD Members and Conference Committee Chairs
Dana Krueger, Director of Fun, DanaEvents
Kelly Curtin, Executive Vice President, NYC & Company

9:20 am - Opening Remarks
Ross Levi, Executive Director & Vice President of NYS Division of Tourism at Empire State Development

9:25 am - Keynote
Fred Dixon, President & CEO, NYC & company

9: 40 am ~ 1:00 pm - Small Business Resilience Sessions
Briskly paced presentations focused on strategies and tactics to self-resource and self-help your way to successful recovery! MC & Host, Josiah Brown, NYSTIA Chair & New York Sherpa

9:40 am
How A Newsroom Can Work For You
Presented by Paul Fahy & Leanne Ricchiuti, Overit

10:10 am
Why You Need Paid Social & How to 'Do It Yourself'
Presented by East Shore Marketing

10:40 am
Tic-Tok 101: Leverage TikTok to Power a Comeback in 2021!
Presented by Matt Babiarz, Mower

11:10 am
Using Data to Drive Creativity and Spark Imagination
Presented by Madden Media

11:40 am
Brand Yourself For Greater Personal & Professional Success
Presented by Dan Paradiso, The Kartrite Resort & Indoor Water Park

12:20 BYO Virtual Lunch Session
The Road to Travel PR in a Changing World
Presented by I Love NY with FINN & Partners

Regather at 4:00 pm for Virtual Happy Hour
Join your NYS Tourism friends for an interactive and fun virtual happy hour. Come ready to play, network in breakout rooms and win prizes! Get your NYS travel knowledge ready to play 20 triumphs in 2020, an interactive quiz that requires your mobile device to add your answers to the board. Answer the most questions in the quickest time and you could win one of four amazing prizes including:
  • “Plays well with otters" gift box from The Wild Center
  • “Laugh Box" from the National Comedy Center
  • “#BeerHereSoon" gift pack from Red Shed Brewery
  • Women of Distinction gift pack from Three Brothers Winery
Grab your favorite cocktail and join your fellow NYS tourism family for virtual networking!
Presented by Break The Ice Media

Thursday, April 22

9:15 am - Morning Welcome by NYSTIA BOD Member and Conference Committee Co-Chair
Dana Krueger, Director of Fun, DanaEvents

9:20 am - Keynote
Don Welsh, President & CEO, Destination International
Whether your destination is a region, community, attraction or small business, you have to address each day's priorities with an eye on the horizon – how are you shaping your future TODAY?

Panel Discussion: Destination Strategy Panel

Host - John Percy, President & CEO, Niagara Falls USA


10:45 am - Panel Discussion: Diversity, Equity & Inclusion & YOU
Host - Nicole Mahoney, CEO, Break The Ice Media

11:45 am - New York State Location Intelligence Dashboard
30 counties, 8 regions, 500 points of interest.
Presented by ROVE Marketing
In this workshop we will speak with leaders of data driven destinations and tourism organizations to learn how they are using their data to manage their business. From high level data strategies to daily use cases, this session will inspire you do more with your data and learn how other organizations are hitting home runs with data to grow visitation and revenues.

Friday, April 23

9:10 am - Morning Welcome by NYSTIA BOD Member and Conference Committee Co-Chair
Kelly Ann Curtin, Executive Vice President, NYC & Company

9:15 am - Keynote
Christopher L. Thompson, President & CEO, Brand USA
Welcome Back: The Return of International Travel International travel is changed and it will continue to change and evolve. How is BrandUSA charting the course to successfully restoring international travel and how are NYS destinations gearing up to lead the industry?

Follow up Panel Discussion:

Host - Nate Huff, Miles Partnership

11:00 am - Advance Media NY

11:03 am - I Love New York
Ross D. Levi,Executive Director & Vice President of the NYS Division of Tourism at Empire State Development