9:00 am - Business Resilience!
A series of sessions addressing strategies and tactics enabling your business to thrive, not just survive, in the months and years ahead.
9:15 am - Morning Welcome by Conference Committee Chairs
Dana Krueger, Director of Fun, DanaEvents
Kelly Curtin, Executive Vice President, NYC & Company
9:20 am - Opening Remarks
Ross Levi, Executive Director & Vice President of NYS Division of Tourism at Empire State Development
9:25 am - Keynote
Fred Dixon, President & CEO, NYC & company
9: 40 am ~ 1:00 pm - Small Business Resilience Sessions
Briskly paced presentations focused on strategies and tactics to self-resource and self-help your way to successful recovery!
Why You Need Paid Social & How to 'Do It Yourself'
Presented by East Shore Marketing
Tic-Tok 101: Leverage TikTok to Power a Comeback in 2021!
Presented by Matt Babiarz, Mower
Using Data to Drive Creativity and Spark Imagination
Presented by Madden Media
How A Newsroom Can Work For You
Presented by Paul Fahy & Leanne Ricchiuti, Overit
How to Navigate the Changing World of PR
Presented by I Love NY with FINN & Partners
Brand Yourself For Greater Personal & Professional Success
Presented by Dan Paradiso, The Kartrite Resort & Indoor Water Park
9:00 am - Keynote
Don Welsh, President & CEO, Destination International
Whether your destination is a region, community, attraction or small business, you have to address each day's priorities with an eye on the horizon – how are you shaping your future TODAY?
Panel Discussion: Destination Strategy Panel
Host - John Percy, President & CEO, Niagara Falls USA
10:45 am - Panel Discussion: Diversity, Equity & Inclusion & YOU
Host - Nicole Mahoney, CEO, Break The Ice Media
11:45 am - New York State Location Intelligence Dashboard
30 counties, 8 regions, 500 points of interest.
Presented by ROVE Marketing
In this workshop we will speak with leaders of data driven destinations and tourism organizations to learn how they are using their data to manage their business. From high level data strategies to daily use cases, this session will inspire you do more with your data and learn how other organizations are hitting home runs with data to grow visitation and revenues.
9:00 am - Morning Welcome Kelly Ann Curtin, Executive Vice President, NYC & Company
9:15 am - Keynote
Christopher L. Thompson, President & CEO, Brand USA
Welcome Back: The Return of International Travel International travel is changed and it will continue to change and evolve. How is BrandUSA charting the course to successfully restoring international travel and how are NYS destinations gearing up to lead the industry?
Follow up Panel Discussion:
Host - Nate Huff, Miles Partnership
10:45 am - I Love New York
Ross D. Levi,Executive Director & Vice President of the NYS Division of Tourism at Empire State Development