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2021 New York State Tourism Virtual Conference



NYSTIA experienced its second highest ever paid attendance for the November conference. Based on that track record of strong attendance and amazing sponsors we launched registrations at an unprecedented rate of $95 per attendee - over 35% lower than the November conference!

  • We want to enable even more member engagement and provide even more member value!
  • There's more! NYSTIA members can extend the $95 registration rate to their entire staff, business partners and where applicable - their members. For this reason, we are urging all members to register early and reserve their place, and share, share, share!

2021 Keynote Speakers

Ross Levi
Executive Director/VP, NYS Division of Tourism

Fred Dixon
President & CEO
NYC & Company

Don Welsh
President & CEO
Destinations International

Christopher L. Thompson
President & CEO

2021 New York State Tourism Conference Schedule

Wednesday, April 21

"Small and Tourism Business Resiliency Day"

9:15 am - Morning Welcome by Conference Committee Chairs

9:20 am - Opening Remarks
Ross Levi, Executive Director & Vice President of NYS Division of Tourism at Empire State Development

9:25 am - Keynote
Fred Dixon, President & CEO, NYC & Company

9:40 am ~ 1:00 pm - Small Business Resilience Sessions
MC and Host, Josiah Brown, NYSTIA Chair, Sherpa, New York Best Experience

  • Why You Need Paid Social & How to 'Do It Yourself'
  • Tic-Tok: 'Do It Yourself' Guide to Using Hot New Social Platforms
  • Using Data to Drive Creativity and Spark Imagination
  • How A Newsroom Can Work For You
  • Dos and Don'ts for Post-COVID PR
  • Brand Yourself For Greater Personal & Professional Success

Regather at 4:00 pm - Interactive and FUN networking - PRIZES
Presented by Break The Ice Media

Thursday, April 22

9:00 am - Morning Welcome
Dana Krueger, Director of Fun, DanaEvents

9:15 am - Keynote
Don Welsh, President & CEO, Destinations International
-Followed by Panel Discussion: Destination Strategy Panel

10:45 am - Diversity, Equity & Inclusion & YOU
-A Panel Discussion

11:45 am - New York State Location Intelligence Dashboard with ROVE Marketing

Friday, April 23

9:00 am - Morning Welcome
Kelly Ann Curtin, Executive Vice President, NYC & Company

9:15 am - Keynote
Christopher L. Thompson, President & CEO, Brand USA
-Followed by Panel Discussion

10:45 am - I Love New York
Ross D. Levi, Executive Director & Vice President of the NYS Division of Tourism at Empire State Development

Click Here for Detailed Schedule