Josiah Brown, or the New York Sherpa, as he is nicknamed has been involved with destination marketing and consulting for over 15 years. He is the CEO of New York Welcomes You, Inc. and the founder of the New York's Best Experiences brand. More and more of his time is spent consulting and speaking on the future of destination marketing and lost secrets of branding. After traveling over 600,000 miles in New York State and speaking to over 10,000 traveling consumers each year at trade shows he brings a wealth of experience and perspective to everything he does. He is also much better looking than Phil Royle.