Bob Provost

When Bob joined NYSTIA in early 2017, he had no idea he would be joining the staff of NYSTIA as President/CEO in September of 2018. When the position was posted, he applied because “I felt that there was tremendous potential yet to be realized in the organization, and terrific people to work with."

Born in Bay Shore, Long Island, Bob pursued his education and began his career in New York's Capital Region. Bob and his family have enjoyed all of New York as tourists – canoeing in the Adirondacks and making annual journeys to Lake Placid; visiting and returning (again and again) to the Thousand Islands to witness Boldt Castle's restoration; birthday celebrations at the Mohonk Mountain House; museum excursions (with winery and craft beer side trips) to NYC, Cooperstown, Rochester and Corning. Bob's love for all things New York led to his co-creation of the Pride of New York Harvest Festival in Albany with Jim Trezise (former CEO of the New York Wine & Grape Foundation), one of the first events exclusively celebrating the foods and wines of New York.

Bob's Provost's professional tourism background is robust. He spent the better part of two decades on the board of the Albany County Convention & Visitors Bureau and on numerous NCAA and major event local organizing committees while serving as CMO for Hearst Newspapers' Times Union.

Moving to New Jersey in 2005 as CMO of the Star-Ledger|, Bob campaigned for a more structured, proactive tourism infrastructure in the Garden State. He was a co-founder of four New Jersey DMO/CVB's - Newark, Elizabeth, Central New Jersey and the Jersey Shore. Bob was the catalyst behind the creation of the NJDMO association, served on the board of NJTIA for eight years and co-founded New Jersey's first two Tourism Improvement Districts. During his 12 years in New Jersey, Bob was inducted into the New Jersey Advertising Hall of Fame (2010) for his contributions to New Jersey's economic and cultural independence/identity; was named inaugural recipient of the Newark Regional Business Partnership “Partner Award" (2012) for his leadership of the Greater Newark Convention & Visitors Bureau and the re-opening of Newark Symphony Hall; and received NJ tourism's Big Wave Award (2014) for lifetime achievement, noting especially his statewide efforts to promote/organize the tourism industry and his efforts to help effect a comeback in the wake of Hurricane Sandy.

Bob's distinguished career spans decades of success as multi-media CMO, non-profit CEO, college instructor (Siena College & Rutgers School of Business) and civic leader/volunteer. He has served on the boards of many institutions – colleges, cultural & arts organizations, chambers and CVB's as well as social service organizations. He is a member of the National Board of Selectors for the Jefferson Awards, the nation's most prestigious award for public service and volunteerism.

Bob's passion for helping others succeed and achieve their objectives will serve him well at NYSTIA. Bob notes, “Everyone I meet through NYSTIA has such passion for their work and pride in their communities. Why? I believe it's because their efforts and motivation are essentially altruistic. Each of them, I believe, gets enormous satisfaction and sense of well-being knowing that their work benefits everyone and every business in their respective communities."

Robert Provost