Karyn Gruenberg, Senior Vice President, Partner Marketing & Strategic Alliances, BRAND USA, The public-private partnership whose mission is to increase incremental international visitation, spend and markets hare in order to fuel the nation's economy and enhance the image of the USA worldwide.
During the past 25 years Karyn has become recognized globally in creating, value-driven programs that generate growth and drive business results. Over the course of her career, she has built a strong track record of success across a range of disciplines—from integrated marketing communications, branding and advertising to strategic planning and management to sponsorship and partnership development to public relations, event planning and sales that help organizations meet their business objectives. Prior to joining Brand USA, Karyn led the marketing effort for Meet Minneapolis, the premier tourism and convention marketing organization of the greater Minneapolis region. As part of the leadership team, she was instrumental in securing major sponsorships for the city, as well as directing all advertising, public relations, digital development, and creative services to promote travel and meetings. In addition, she spearheaded the highly acclaimed rebranding project for Minneapolis and Saint Paul and was instrumental in helping the city win the bid to host the 2008 Republic National Convention. Prior to Meet Minneapolis, Karyn directed all marketing and promotions for Target Center, one of the top five highest revenue-producing arenas in North America. Simultaneously, Karyn held the role for 1998 World Figure Skating Championships as its executive director. An award-winning marketer, Karyn has earned honors from the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA) and was named one of the top 25 Women Industry Leaders in the Twin Cities. She earned her bachelor of arts from the University of Minnesota and pursued a master-level certificate in business communications at the University of Saint Thomas, Minnesota.