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Marketing

NYSTIA members share their insights, ideas, and ingenuity through our blog. Stop by and catch up on all things tourism!


Designing Your Experience for Inclusion

By: Steve Williams, Chief Experience Champion  |  Posted On:

Steve is a passionate tourism advocate with over 14 years experience in leading hotels, attractions, aquariums and zoos across Australia and the United States. From leading the guest experience at Taronga Zoo Sydney with 1.8 million guests per year, overseeing operations at Sydney Aquarium to Senior Operations Manager for Hyatt Hotels and Resorts in Australia, he holds a diverse practical understanding of the industry at its roots. His passion for 'incredible experiences' and 'extraordinary workplace cultures' fueled his excitement to become Chief Experience Champion for Experience Champions in New York City which is sparking a movement for transforming customer and employee experience through workshops, training, team building and events that inspire leaders to tap into their purpose. As a recently declared New Yorker, Steve is excited to be living in one of the world's tourism powerhouses. Learn more about Steve at www.experiencechampions.com or email steve@experiencechampions.com. (CDC, 2018) https://www.cdc.gov/ncbddd/autism/data.html  read more →

Credit: Dan Phiffer

5 Marketing Myths aka Ways You’re Shooting Yourself in the Foot

By: Caylin Sanders, Founder, Escapemaker.com  |  Posted On:

How to avoid pitfalls and spend your money and time more wisely.  read more →

Millennial Traveler

A New Kind of Traveler: The Millennial

By: Rebecca Loomis, Content Writer & Social Media Strategist, BBG&G Advertising, Rebecca@bbggadv.com  |  Posted On:

Millennials make up about 22% of travelers, and the fact is, their travel habits are very different from the generations of tourists before them.  read more →

Hotel Website

When your Hotel Website Isn’t Working

By: Rebecca Loomis, Content Writer & Social Media Strategist, BBG&G Advertising  |  Posted On:

Is your hotel website hurting your business instead of helping?  read more →

Six Tools to Help Better Understand your Business

Six Tools to Help Better Understand your Business: research tools available to help you understand your business’s online presence

By: Monica Sandler, Marketing Research and Data Manager, NJ Advance Media  |  Posted On:

Whether you’ve just started your business or have been in business for quite some time, building your online presence is crucial, but can be time consuming and, at times, frustrating. Bill Cooke, NJ Advance Media’s Search/SEO Sales Director provides you with six tools to get started.  read more →

Cameraman recording a reporter

How to Pitch TV

By: Linda Kundell, President, Kundell Communications  |  Posted On:

Before you pitch TV news or a talk show, ask yourself whether it's really news or a commercial.  read more →